Marketing Communications Manager - North America
Skills
- Trade show and event management experience
- Experience running digital marketing campaigns including PPC and social media
- Strong written and verbal communication for technical audiences
- Project and budget management skills
- Experience with CRM systems and data maintenance
- Ability to work independently and collaborate across dispersed teams
- Strong organization and attention to detail
Responsibilities
- Plan, execute and optimize integrated marketing campaigns (organic, digital, PPC, direct) to drive revenue for CytoCell, CytoSure and SureSeq in North America
- Define and implement channel strategy for North American marketing activities
- Manage end-to-end tradeshow and event lifecycle including planning, logistics, budgeting, on-site execution and post-event follow-up
- Collaborate with Regional Marketing, Sales and Global Marketing teams to create customer-centric materials and alignment on messaging
- Manage third-party agencies and external suppliers for asset development, production and fulfillment
- Maintain marketing collateral inventory, oversee fulfilment and manage vendor relationships
- Track, report and analyze campaign and event performance; provide recommendations for optimization
- Maintain CRM data, support contact/account profiling and contribute to competitor tracking
- Act as brand guardian to ensure consistency with corporate branding and voice
Education
- Degree in life sciences or business management (required)
- Formal marketing or communications training (beneficial)
Benefits
- Competitive salary
- Company bonus scheme
- Pension plan
- Healthcare package
- Remote working arrangement
- Opportunity to work with cutting-edge genomic technologies
Average salary estimate
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