Category Insights Manager
Skills
- Expertise with market research tools such as Numerator, Nielsen, IRI, SPINS
- Advanced proficiency in Excel, SQL, Tableau, PowerBI or similar BI platforms
- Strong analytical skills to synthesize large datasets into actionable recommendations
- Excellent communication skills for presenting complex findings
- Deep understanding of retail dynamics, including grocery, specialty, and e-commerce
- Project management capabilities in fast-paced environments
- Curiosity about consumer needs in infant feeding
Responsibilities
- Conduct comprehensive category analysis of infant formula and baby nutrition segments, identifying trends and competitive threats
- Develop market intelligence frameworks to track key performance and consumer behavior
- Collaborate with sales and marketing teams to translate insights into product positioning, pricing, and channel strategies
- Create reports and presentations to communicate complex data to stakeholders at all levels
- Lead primary and secondary research including consumer surveys and competitive analysis
- Partner with product development to identify innovation opportunities
- Monitor regulatory and industry developments impacting the market
- Build and maintain relationships with data providers, research firms, and retail partners
- Drive cross-functional projects that leverage insights to optimize go-to-market strategies
Education
- Bachelor's degree in Business, Marketing, Economics, Statistics, or related field
- MBA or advanced degree preferred
Benefits
- Competitive stock options
- 401k with employer match
- 100% covered medical, dental, vision insurance for employees
- Flexible time off policy including summer Fridays and half-days
- 16 paid company holidays plus year-end shutdown
- 16 weeks paid parental leave with optional unpaid extension
- One year subscription to Bobbie or Baby's Only
- $75 monthly internet stipend
- Co-working space reimbursement
- Distributed remote US-based workforce
Average salary estimate
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