Product Management Communication and Marketing Director

Product Management Communication and Marketing Director

Would you like to lead global product marketing strategies and drive impactful go-to-market execution?

Are you passionate about shaping brand messaging and delivering compelling product education?

Join our team!

Baker Hughes is the leading energy technology company, delivering across the energy value chain through our market-leading business segments. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward—making it safer, cleaner, and more efficient for people and the planet.

Partner with the Best

The Product Management Communication and Marketing Director is responsible for driving the go-to-market strategy and ensuring the successful promotion and commercialization of products across various markets. This role leads product messaging, brand positioning, digital strategy, and commercial event planning to support business growth and customer engagement.

As a Product Management Communication and Marketing Director, you will be responsible for:

• Developing and executing marketing strategies to promote existing products and launch new ones
• Organizing and leading product-focused webinars and training sessions for internal teams, partners, and customers
• Overseeing brand positioning and ensuring consistency across all channels
• Defining and refining brand and product messaging to articulate value propositions and differentiation
• Leading digital marketing strategy including website content, SEO/SEM, and social media presence
• Planning and managing participation in trade shows, conferences, and commercial events
• Coordinating the creation and maintenance of product documentation such as brochures, datasheets, presentations, and case studies
• Supporting the identification and development of product offerings for the business
• Contributing to the development of the business unit’s strategic plan
• Participating in cross-disciplinary discussions to assess future developments and their impact on the business
• Making major contributions to the strategic direction of the higher business unit

Fuel your passion

To be successful in this role you will:

• Possess a Bachelor’s degree from an accredited university or college
• Have a minimum of 5 years of experience in product management

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged, and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent, and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.