Lifecycle Marketing Manager

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. 

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

The lifecycle team plays a critical role in growing our business. We work collaboratively with departments across the organization to ideate, develop, and implement world-class integrated customer journeys. We’re responsible for bringing in new business, nurturing them throughout their entire lifecycle and turning them into lifelong 1Password advocates.

As the Lifecycle Marketing Manager, you will develop and optimize sophisticated multi-channel programs across the full customer journey. Through strategic automation and personalization, you’ll accelerate prospect acquisition, drive customer engagement, increase expansion and cross-sell initiatives, and maximize retention. Working cross-functionally with Sales, Product, Marketing Analytics, Marketing Ops, Creative, and segment specific marketing stakeholders, you will deliver data-driven campaigns that scale our global impact and drive revenue growth.

What You Can Expect

• Act as a strategic thought partner in defining lifecycle marketing strategy, contributing to go-to-market planning, experimentation frameworks, and customer journey mapping.

• Continuously refine segmentation strategies to deliver personalized communications based on customer behavior, needs, and lifecycle stage.

• Develop and execute high-impact lifecycle marketing strategies to drive engagement and revenue growth across the full end-to-end prospect journey

• Partner with Product and Customer Success to incorporate user feedback, usage data, and product adoption insights into lifecycle strategies.

• Drive upsell, cross-sell, and customer education programs that support product adoption and account expansion.

• Manage end-to-end lifecycle campaigns, including segmentation, targeting, scheduling, deployment, and optimization across multiple channels including email, in-app messaging, push notifications, chat, and more.

• Drive strategic briefs and production of content and messaging tailored to customer segments and lifecycle stages, from acquisition through retention.

• Collaborate with cross-functional teams (sales, marketing, product, account management) to define segment strategies, lifecycle goals, and orchestrate integrated campaigns with clear feedback loops and reporting frameworks.

• Stay current with lifecycle marketing trends, best practices, and emerging technologies to continuously enhance program effectiveness.

• Leverage marketing automation, CRM, and analytics platforms to track campaign effectiveness, analyze lifecycle metrics, and optimize performance across the customer journey.

• Partner with MarTech & Ops teams to develop sophisticated automation workflows and journey orchestration in marketing automation platforms.

• Partner with Marketing analytics to standardize lifecycle marketing dashboards and reporting frameworks to track customer progression through key stages.

• Deliver actionable insights to stakeholders on lifecycle program performance, including conversion metrics, engagement trends, and optimization opportunities.

• Apply data-driven experimentation across lifecycle stages to continuously improve customer acquisition, engagement, and retention metrics.

• Manage and leverage our chatbot, Drift, to serve content that will educate users, and help them discover features and value of 1Password and drive them to conversion.
  

Impact You'll Make:

• Strategic Impact:

  • Drive revenue growth through data-driven, multi-channel lifecycle programs spanning acquisition, engagement, and retention.

  • Manage end-to-end lifecycle development and execution, proactively identifying opportunities and solutions across the customer journey.

• Operational Excellence

  • Orchestrate sophisticated automation and experimentation across channels (email, chat, webinars) to optimize customer conversion and revenue.

  • Serve as a strategic partner for cross-functional initiatives with Sales, Product, Marketing, and segment teams to deliver high-impact campaigns and cross-sell opportunities.

• Operational Excellence

  • Partner with MarTech & Ops to architect advanced marketing automation workflows and analytics frameworks.

  • Champion continuous optimization through A/B testing and data-driven experimentation across all touchpoints.
    
    

What We’re Looking for:

• 4+ years of B2B lifecycle marketing experience.

• 2+ years of experience working with a conversational chatbot provider (Drift is recommended)

• Proven success in working with cross-functional teams, such as Analytics, Product and Sales, to create and execute against shared goals.

• A passion for understanding the customer, their needs, and how we can best address them.

• Strong project management capabilities and campaign planning expertise.

• Self-motivated professional who excels in fast-paced, complex environments.

• Innovation-driven mindset with commitment to experimentation and industry best practices.

• Highly quantitative and drives decisions using data.

• Impeccable eye for detail and critical thinker who can develop creative solutions.

• Proficient in G-Suite, CRM software, marketing automation or email marketing software (Salesforce, Marketo are a plus).

• Ambitious self-starter who is not afraid to be hands-on and execute when needed.

• Strong conversion-oriented copywriting skills.

• Naturally curious by nature and driven to test new technologies and AI to enhance our lifecycle programs.

• BA/BS degree.

USA-based roles only: The annual base salary for this role is between $99,000 USD and $135,000 USD plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $97,000 CAD and $131,000 CAD plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Our culture

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged at 1Password—it's an essential part of how we will be successful at 1Password.

Our approach to remote work

We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What we offer

We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing

👶 Maternity and parental leave top-up programs

🏝 Generous PTO policy

💖 Four company-wide wellness days

Growth and future

📈 Company equity for all full-time employees

💸 Retirement matching program

🔑 Free 1Password account

Community

🤝 Paid volunteer days

🌎 Employee-led inclusion and belonging programs and ERGs

🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

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