Media Planner (Omni-channel)

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind. 

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere. 

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.  

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs. 

We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.  

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About the role:   

The Media Planner’s role includes supporting the delivery of high-level brand and consumer insights that drive media strategy and communications planning.  The Media Planner will oversee the daily management of internal and client deliverables including client and internal status documents, flowchart updates and trafficking and billing trackers.  The Media Planner will also support the team by contributing to ongoing strategic client engagements – beginning to develop an understanding of the client’s business environment, competitive landscape, brand goals, vision and strategy.  

What you’ll do:  

·       Assist in the development and implementation of client media plan and marketing recommendations   

·       Work collaboratively with team members to execute and maintain media plans across mediums, including Digital, Audio, TV and/or Print.  

·       Manage the day-to-day implementation, optimization, and performance of campaign activities including client authorizations, budgets, and the reconciliation process.  

·       Analyze and provide clients with research data, media/marketing information, and strategic campaign analysis.  

·       Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources to ensure an effective creation and implementation of campaigns.  

·       Operate as the team representative in ongoing vendor communications, overseeing timely and consistent feedback and responses   

·       Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns  

·       Effectively manage time and responsibilities in regard to deadlines and client need  

·       Utilize agency resources and cross-functional teams throughout the media planning process  

·       Mentor Associates and provide opportunities for continued growth and advancement, in coordination with team leadership  

·       Show a willingness to accommodate ad hoc requests and take on new responsibilities as the job’s duties evolve  

About you:   

·       Bachelor's degree required, preferably in a related field  

·       1+ year(s) of experience in prior media planning function  

·       Experience with campaign management/ad serving technology and third-party market research tools  

·       Strong written, verbal communication, negotiation, and presentation skills  

·       Ability to effectively multi-task multiple, competing priorities, and projects through strong time management and organization  

·       Proficient understanding of accounting principles, data analyzing, and market research  

·       Ability to work effectively cross-functionally and maintain strong professional relationships with clients and various outside vendors  

·       Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)  

What we can offer

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. 

Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.  

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.