Field Marketing Director
ClearChoice is a national leader in dental implant treatment, transforming lives through innovative care and a patient-first approach. As we continue to scale, we’re investing in top-tier talent to drive performance across our media ecosystem and accelerate patient acquisition.
Overview
We’re seeking a strategic, data-driven Field Marketing Director to serve as the marketing function’s frontline ambassador across regional markets. This role blends analytical rigor with creative problem-solving to drive local demand, support new office openings, and respond to field-level performance challenges. You’ll collaborate cross-functionally and directly with field leaders, doctors, and operations teams to translate insights into action.
Key Responsibilities
- Local Market Strategy & Performance
- Analyze office-level business data to identify root causes of performance shifts.
- Develop and execute localized marketing strategies to address demand gaps and growth opportunities.
- Coordinate cross-functional marketing responses (Media, CRM, Creative, Promotions, etc.).
Field Engagement & Support
- Act as the primary marketing contact for field leaders and doctors.
- Lead live and written responses to field inquiries, including custom marketing requests.
- Educate non-marketing stakeholders on marketing strategy and performance drivers.
New Office Openings
- Own the grand opening marketing strategy across all channels and touchpoints.
- Collaborate with operations to align marketing plans with office-specific features and goals.
- Monitor ramp-up performance and adjust tactics as needed.
Custom Asset Development
- Brief creative teams on custom asset needs (flyers, signage, banners, etc.).
- Proof and manage the delivery of field-ready materials through print vendors.
Budgeting & Administration
- Respond to office-level billing and budget inquiries.
- Track marketing spend and ROI for local initiatives.
Qualifications
- 7+ years in field marketing, retail marketing, or multi-location marketing.
- Proven ability to translate data into actionable marketing strategies.
- Strong communication and stakeholder management skills.
- Experience supporting new location launches and grassroots marketing.
- Comfortable navigating cross-functional teams and ambiguous challenges.
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Salary: Annual pay range: $150,000 - $190,000, plus bonus/incentives
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Average salary estimate
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Lead multi-channel media strategy and execution at ClearChoice to drive measurable patient acquisition growth and present performance insights to executive leadership.
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