Brand Strategist

About Avalere Health

At Avalere Health, we are powered by a single, unifying mission to make EVERY PATIENT POSSIBLE. Our three capabilities – Advisory, Medical, and Marketing – move as one, seamlessly collaborating to ensure every patient is identified, supported, treated, and cared for, equally.  

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere. 

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.  

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs. 

We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.  

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About the role

As a Brand Strategist, you will be a key contributor to the brand strategy of your accounts. You’ll develop a keen understanding of your client’s business requirements and generating insights that create the foundation for brand, creative, and engagement strategy as well as helping to solve ad hoc commercial strategy problems. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results.  

• Effectively manage and understand all research relating to audience, brand, and competition (this includes writing or offering a point of view on screening criteria, as well as applying qualitative and quantitative survey tools)  
• Synthesize information on product, market category, and audience (HCPs, patients, and caregivers) to derive insights that can be leveraged to build brand, creative, and engagement strategies  
• Monitor cultural and social trends, their impact on target attitudes, behavior, and perceptions, using a variety of market and research tools  
• Shape the development of fundamental strategy frameworks and tools, including: SWOT analyses, belief continuums, strategy maps, brand ladders, and brand positioning  
• Contribute to the development of tight, inspiring creative briefs and translate brand insights into ideas  
• Clearly communicate and present ideas, POVs, and strategies to internal teams and clients  
• Help to develop internal and client workshops   
• Effectively collaborate with colleagues from account, scientific, creative, and engagement strategy teams  

• 3-5 years strategic planning experience in a healthcare/pharmaceutical advertising agency environment   
• Experience with professional HCP or patient marketing  
• Strong and persuasive communications skills, both written and verbal  
• Experience utilizing strategic tools and frameworks for analysis  
• Experience participating in internal and client meetings, workshops, and processes  
• Advanced Word, PowerPoint, and Excel  
• Bachelor’s degree (e.g. Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics)             

What we can offer

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. 

Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.  

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.