Industries Associate Product Marketing Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Industry Marketing team is looking for a talented and passionate Associate Product Marketing Manager to drive messaging, awareness, and go-to-market strategy for our industry cloud products. In this role, you will be at the tip of the spear marketing how changing consumer expectations, regulation, the rise of AI, and other trends are creating massive shifts in the market. Every industry is looking for agentic solutions - your compelling marketing work will help influence them to see Salesforce as a trusted partner in their digital transformation journey.

We are looking for someone that embraces new opportunities, challenges themselves to deliver consistent excellence, enjoys communicating the benefits and technical details of a product, and works well with senior cross-functional partners. 

Responsibilities:

• Work with the industry's best marketing team to help define cross-cloud industry messaging, positioning and go-to-market strategy

• Manage industry product release marketing launch plans, working closely with the industry experts and marketing colleagues to ensure effective and ongoing relevancy in the market to drive demand generation and sales pipeline

• Drive the creation of thought leadership content, webinars, and webcasts to evangelize our message

• Create compelling internal and external, customer-facing presentations

• Support differentiated event marketing experiences at Salesforce and industry third-party events

• Partner with a world-class Product Management team to distill key functionality and benefits into core product marketing messages

• Dream up engaging product demonstrations that are used in videos and are the basis for customer engagements in the sales process

• Develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning

Required Skills/Experience:

• 4+ years experience in a marketing role with product marketing exposure (ideally)

• Marketing experience in the technology sector and the ability to manage day-to-day execution of both strategic and tactical activities at a very fast pace!

• Hands-on ability to create a range of marketing assets including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint

• Collaboration with cross-functional team (Creative Services, Corporate Marketing, Demand Generation, Sales) to deliver world-class marketing programs to our customers

• Marketing portfolio with examples showcasing your writing style

• Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics

• Strong communication and writing skills, and an ability to translate complex ideas into creative content and work across business lines

• Strong team player with excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work in a global, dynamic environment

• Manage and lead through ambiguity - be comfortable with constant change

• Familiarity with the customer engagement lifecycle and CRM applications a plus

• Education: Bachelor’s degree

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

For Washington-based roles, the base salary hiring range for this position is $101,900 to $140,200.

For Illinois based roles, the base salary hiring range for this position is $101,900 to $140,200.