Sr. Product Marketing Manager - New Products

Hi 👋 I’m Rosalia, and I look after our Product Marketing team at Ashby.

I started my career in Product Marketing and helped build the Sales Enablement function at HubSpot during its journey from startup to IPO. Since then, I’ve worked across RevOps and Customer Marketing at Procore and Meta, partnering with incredible teams to bring differentiated products to market. I first heard of Ashby through our Head of Content, Anum with whom I’d spent those early days at HubSpot, and was inspired by the level of thoughtfulness and operating principles I saw and read about. I joined Ashby in April of 2024 - bringing all these experiences together to help build a thoughtful, high-impact Product Marketing team.

We’re a small, tight-knit team - and we’re just getting started 🚀 We work closely with Product, Solutions Engineering, Customer Success, Sales, and every level of leadership, including closely with our CEO Benji. We’re seen as strategic partners, not a service desk. PMM at Ashby means influence, visibility, and ownership - and this role is a chance to get in early on a team with strong internal momentum at a company growing fast.

We value technical curiosity, editorial clarity, and first-principles thinking. We avoid jargon, favor plain English, and aim to genuinely help customers understand what our product does and how it can help them. You don’t need a decade in PMM to succeed here - but you do need strong product instincts, clear writing, and a bias for building systems that scale.

About this Role

We’re looking for a Senior Product Marketing Manager to focus specifically on new products.

You’ll help bring brand-new products to life, setting the foundation for how we define, position, and grow them from day one.

We’re a small, high-impact team helping build a best-in-class go-to-market engine. You’ll be joining during a pivotal phase as Ashby expands into a multi-product platform.

This is not a feature launch or SKU expansion role. This is a foundational PMM role where you’ll work directly with partners across Product, Sales, and Services to launch new product lines. You’ll sit at the intersection of product definition, audience development, and early go-to-market strategy.

You will be operating as a “startup within a startup,” where you’ll have access to the resources, skills and product acumen you usually get from a more established scale-up, while moving quickly and working with early adopters to establish product-market fit.

If you’re a product marketer who thrives in ambiguity, loves zero-to-one challenges, and wants to shape the future of Ashby’s next chapters, this is the role for you.

Your Background

There is not a single background that is the perfect fit for this role. We care more about the skills and intrinsic capabilities you bring to the table, and could see someone from a number of different backgrounds being a good fit, including:

• A Solutions Engineer who has worked in the 0-1 stages of a product, loves narrative and wants to shape more than just demos

• An Early-stage AE who worked closely with Product

• A Product-minded builder with a technical background and customer empathy

• A GTM specialist with a strong lean for product taste

What You’ll Do

Build foundational messaging and GTM strategies for New Products

• Build the initial product positioning and messaging from the ground up.

• Define early-stage GTM strategies for new products (this means pre-launch, beta, and general availability).

• Partner on pricing, packaging, and segmentation decisions with Product and Revenue Strategy teams.

• Develop early campaigns, landing pages, and enablement that help the market “get it.”
  

Partner with customers to shape and validate our direction

• Work with a subset of our Go-to-Market team who are focused on new products, as well as Design Partners, to shape and validate both the product and accompanying messaging.

• Talk regularly with our early customers to understand their workflows, pain points, and reactions to what we’re building.

• Turn conversations into insight, and insight into clear, well-articulated strategy and positioning.
  

Own the market and audience research that defines our next moves

• Conduct deep market and competitive research; from G2 and analyst reports to Reddit threads and customer interviews.

• Deeply understand our competitive landscape and accurately articulate our differentiation.

• Explore new buyer personas, from recruiters to finance and IT leaders.

• Run message testing and audience validation to define early traction and fit.

Launch our new products

• Create the early foundational materials for each new product - messaging docs, pitch decks, internal briefs, demo narratives, etc.

• Translate vague ideas into clear, testable assets.

• Take our new products to market with a multi-channel, marquee launch moment.

• After launching new products, help to train and onboard a full-time PMM owner as you move on to the next new 0-1 product.

What We Look for Across All PMM Roles

We’re looking for someone who spikes in:

• Curiosity & Synthesis: You’re deeply curious and know how to connect the dots across product input, user research, and market dynamics to form strong points of view.

• Clarity of Communication: You write and speak with clear, structured thinking. You can zoom in to detail and zoom out to executive summary, and importantly, you can connect the two.

• Taste: You care deeply about how your work looks, feels, and reads. You think in systems and visuals, not just words.

• Storytelling: You know how to talk about product in a way that’s interesting, differentiated, and resonates with your customers.
  

You Might Be a Fit If You

• Think like a founder or GM - you care about the whole picture (product fit, market readiness, pricing dynamics, enablement strategy).

• Have experience working on early-stage product launches - either at a startup as an early AE or SE or as a PMM bringing net-new product lines to market.

• Are energized by ambiguity and excited to be the person who “figures it out.”

• Can take a kernel of customer feedback and turn it into a compelling narrative.

• Have a strong research toolkit, and know when to go deep vs. move fast.

• Have strong product instincts and editorial judgment.

• Are comfortable leading without a playbook, and are not afraid to go back to first principles thinking and build something from scratch without much direction
  

You May Not Be a Fit If

• You prefer working with well-established products or markets and need there to be existing product-market fit.

• You need every input clearly defined before you get started.

• You’re not comfortable shaping products from early feedback.

• You want to work on the product generating the most revenue vs. being part of “startup within a startup.”

• You aren’t comfortable working with cross-functional partners outside of Marketing on crafting and understanding our differentiation.

Interview Plan:

At Ashby, our team and interview process want to help you show your best self. Our interview process is structured to get to know you and your career as well as empower you with insight into our key focus areas. Here is the process in its entirety:

• 30 min: Recruiter Screen with Talent Team

• 45 min: Interview with Hiring Manager (Rosalia)

• 30 min: Interview with VP Marketing (Harriet)

• 30 min: Interview with CEO (Benji)

• Project

• 1.5 hr-2hr Final Round with cross functional, key stakeholders and product marketing teammates

Benefits

• You’ll get the time to do things the right way; we put a lot of emphasis on high quality work and avoid quick hacks as much as possible.

• Competitive compensation is offered.

• 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable.

• Unlimited PTO with four weeks is recommended per year. Expect “Vacation?” in our one-on-one agenda until you start taking it 😅

• Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.

• Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!

• $100/month education budget with more expensive items (like conferences) covered with manager approval.

Ashby’s success hinges on hiring great people and creating an environment where we can be happy, feel challenged, and do our best work. We’re being deliberate about building that environment from the ground up. We hope that excites you enough to apply

Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.