Lead Product Marketing Manager

About Us

Rho is the all-in-one banking platform for startups and the accountants who support them. With banking set up in minutes, 2% cashback cards, and powerful tools for managing spend, paying bills, and closing the books, Rho helps high-growth startups move fast and stay focused—with support that goes to the ends of the earth to help you win.

About the Role

Rho is hiring our first Lead Product Marketing Manager to own how our products are positioned, packaged, and launched. You’ll report to Rho’s Product lead and be the connective tissue between Product, Sales, and Marketing—turning new product capabilities into crisp stories that resonate with founders and arming our GTM teams to win.

This isn’t just a comms role. You’ll also play a critical part in bringing new product pillars to market: partnering with Product early to validate messaging, test positioning, and ensure every launch lands with clarity and impact. Your job is to make sure that when we ship something new, founders instantly see why it matters.

You might be a PMM who’s launched SaaS or fintech products before, but you’re ready to step into a role where you can define the narrative end-to-end. You’ve built messaging frameworks, run launches, written the product emails founders actually read, and built the sales decks that close deals. You’re excited to be the first PMM, shaping how Rho’s products show up in the world.

Responsibilities

• Drive product launches: Partner with Product and Marketing to shape positioning, validate messaging, and lead GTM plans for new product pillars and features.

• Own Rho’s monthly product communications—emails, in-app release notes, and blog posts that keep customers excited about what’s new.

• Develop positioning and messaging frameworks that resonate with founders and differentiate Rho in the market.

• Source and publish case studies, testimonials, and ROI proof that validate Rho’s impact.

• Shape how new features are bundled and packaged for go-to-market.

• Stay plugged into startup culture and founder workflows, ensuring Rho’s voice always speaks to their needs.

Qualifications

• 3–6+ years of product marketing experience, ideally at a SaaS or fintech company.

• Proven success in leading product launches, from positioning to GTM execution.

• Strong storytelling and writing skills, able to distill technical features into customer value.

• Familiarity with founder and early-stage startup culture; you know what they care about and how they buy.

• Comfortable being the first PMM: scrappy, execution-oriented, and excited to shape the function.

Compensation & Benefits

Our people are our most valuable asset. The salary range for this role is $160,000–$220,000. Base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits, and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers, and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.