Braze Developer

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare support organizations in the United States, serving nearly 1,500 offices across dental, urgent care, medical aesthetics, and veterinary services. TAG’s five consumer brands—Aspen Dental, ClearChoice, WellNow, Chapter Aesthetic Studio, and AZPetVet—share a common technology foundation that delivers better, smarter healthcare at scale. Chapter Aesthetic Studio is TAG’s fast‑growing network of state‑of‑the‑art medical‑aesthetic clinics providing personalized cosmetic healthcare experiences.

We are seeking a Braze Developer with deep expertise in cross‑channel marketing automation to support Chapter Aesthetic Studio and Lovet. This role will support the development and optimization of complex or net‑new journeys, advanced personalization logic, and data integrations on the Braze platform across email, SMS, push, in‑app messages, and Content Cards. The Braze Developer is the subject‑matter expert who translates marketing goals into scalable, efficient Braze solutions while ensuring data quality, cost efficiency, and seamless collaboration with engineering, product, and marketing teams.

KEY RESPONSIBILITIES

Braze Platform Development & Campaign Management (Primary Focus)

• Support the creation, enhancement, and troubleshooting of multi‑channel campaigns in Braze Canvas—particularly for complex or first‑time use cases—while empowering non‑technical marketers to manage day‑to‑day Canvas builds.

• Implement advanced personalization using Liquid, Connected Content, and conditional logic; leverage Action‑Based Delivery, audience segmentation, and Catalogs where appropriate.

• Maintain platform configurations (segments, frequency caps, subscription groups, channel throttling) to optimize deliverability and user experience.

• Conduct QA, journey audits, and post‑launch monitoring to ensure triggers, conversions, and downstream events fire as intended.

Data Integration & Optimization

• Integrate Braze with external systems (CRM, Vetspire, Zenoti, data warehouse) via REST APIs, Webhooks, SDKs, and ETL pipelines.

• Design efficient event schemas that minimize data‑point consumption and control contract costs.

• Transform and normalize incoming data to align with Braze’s flat data model, Catalogs, and real‑time segmentation requirements.

• Implement validation, deduplication, and governance processes to protect data quality, privacy, and compliance.

Mobile and Front‑End Channel Support

• Partner with mobile engineers to implement and maintain the Braze SDK for push notifications, in‑app messages, and Content Cards; configure deep links and custom in‑app styling via the mobile data layer.

• Customize web and mobile in‑app experiences to match brand guidelines, using Braze’s UI components or custom data attributes when native styling is insufficient.

• Install and configure Braze’s web SDK for web push and on‑site messaging; ensure cohesive, cross‑device identity resolution.

• Monitor SDK updates, deprecations, and new channel features; drive timely adoption or refactoring.

Reporting & Optimization

• Track key performance indicators (deliverability, opens, clicks, conversions) and run A/B or multivariate tests to drive continuous improvement.

• Export data via Braze Currents or Reporting APIs to external BI tools (Looker, Tableau, Power BI) and build dashboards for marketing and leadership stakeholders.

• Provide actionable insights on journey performance, cohort behavior, and attribution, informing strategy and budget decisions.

User Enablement & Collaboration

• Serve as the internal Braze expert, providing daily support, troubleshooting, and documentation for marketers and cross‑functional partners.

• Train team members on Braze best practices, emerging features, and self‑service capabilities to scale platform adoption.

• Navigate “build vs. buy” trade‑offs: Evaluate when to leverage Braze’s native features, integrate third‑party tools, or develop custom solutions—balancing cost, speed, and long‑term maintainability.

• Translate home‑grown feature requests: Convert complex or bespoke requirements into feasible Braze implementations, proposing alternative approaches when direct parity is not possible.

• Collaborate with Marketing Strategy, Data Engineering, Product, and Call Center teams to align data flows, tagging conventions, and customer touchpoints.

REQUIRED QUALIFICATIONS

• 1+years of hands‑on experience with Braze Customer Engagement Platform

• Strong JavaScript skills; proficiency in HTML, CSS, Liquid templating, and JSON handling.

• Proven experience integrating marketing platforms with external systems using RESTful APIs, SDKs, and ETL pipelines.

• Familiarity with mobile‑app development concepts and web tracking; experience partnering with front‑end/mobile teams on SDK implementation.

• Data‑driven mindset with solid analytical and problem‑solving skills; experience designing and interpreting A/B tests.

• Excellent verbal and written communication skills; able to collaborate with both technical and non‑technical stakeholders.

• High attention to detail and a proactive approach to identifying and resolving issues.

PREFERRED QUALIFICATIONS

• 3+ years of hands‑on experience with Braze or a comparable omnichannel engagement platform (Iterable, Salesforce Marketing Cloud, Adobe Campaign, etc.).

• Braze Platform or Technical Certification.

• Experience supporting multiple brands or business units within a centralized platform.

• Agency or consulting background with exposure to diverse client use cases.

• Full‑stack development experience or strong familiarity with backend systems and databases.

• SQL proficiency and experience with BI tools (Looker, Tableau, Power BI) for custom reporting.

• Healthcare, retail, or subscription‑based business experience; knowledge of HIPAA, CAN‑SPAM, or GDPR compliance.

• Passion for marketing technology and staying current with emerging trends and platform updates.

Annual Salary Range: $102,000-$120,000 with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

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