Sr. Associate Marketing Manager

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

JOB SUMMARY

The Sr. Associate Marketing Manager, Parts and Lubricants, leads the development of marketing plans that meet the Category and PG&A division goals and objectives. Responsible for managing multi-channel marketing communications to strengthen brand and drive growth through consumer & dealer awareness; providing cross-category project leadership to develop communications and promotions based on consumer needs, motivators and behaviors; and working collaboratively with the PG&A e-commerce, product, sales and Brand marketing teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Planning
  • Develop integrated product marketing launch and go-to-market plans that include positioning, naming and message development
  • Develop and manage multi-channel content strategy including photography, copy, animations, and video
  • Ensure consistent adherence to brand guidelines for all marketing materials
• Marketing Asset Development & Execution – Market Research, Events, Campaigns & Tools
  • Develop multi-channel purchase funnel marketing campaigns by working in conjunction with agencies
  • Drive effective and compelling marketing elements, including print collateral, social, email, in-store POP, digital media, advertising, public relations, training, & presentations
  • Develop project scopes & objectives, involving all relevant stakeholders, ensuring technical feasibility, and that all projects are delivered on-time, within scope and within budget
  • Work with cross-departmental team to develop & maintain the master content and traffic calendars
  • Responsible for all phases of consumer catalogs including creative, layout/pagination, studio and location photography, production, inventory and field distribution
  • Develop e-commerce marketing plan and partner with e-commerce teams on execution for brand e-commerce/store front
  • Lead planning and execution of events including dealer shows and consumer events
  • Create collateral for retail events and promotions communicated via email and direct mail, social and email, dealer advertisements, and in-store POP
  • Build 1:1 relationship with consumers and build brand affinity through customer retention efforts
  • Drive consumer insights generation and analysis via focus groups, surveys and other measurement
  • Track and analyze competitive marketing efforts to optimize communication methods, mediums, and technologies to engage with various audiences
  • Keep current with emerging digital marketing channels (i.e. social, mobile, email, search)
  • Track, analyze and report on all campaign metrics
• Leadership
  • Work with cross-functional teams to deliver PG&A objectives
  • Manage agency interaction, schedules, budgets and production of materials

REQUIRED SKILLS AND KNOWLEDGE

• Bachelor degree in business, marketing or related
• 5+ years marketing or related experience
• Proven leadership
• Strong project management skills
• Excellent written and verbal communication skills
• Ability to lead in a fast-paced environment, managing tasks on time and within budget
• Team leader who can work well across, and up and down the organization
• Ability to operate autonomously on location (video shoots, shows, consumer events, etc.)
• Strong computer skills (Microsoft Office)

WORKING CONDITIONS

• Standard office environment; hybrid (Minneapolis office)
• Some travel required

The starting pay range for Minnesota is $83,000 to $109,000 per year. Individual salaries and positioning within the range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills, and geography.  While individual pay could fall anywhere in the range based on these factors, it is not common to start at the high end or top of the range. 

#LI-GR1

#LI-Hybrid

This position is not eligible for sponsorship

To qualify for this position, former employees must be eligible for rehire, and current employees must be in good standing.

We are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE.  Apply today!

At Polaris we put our employees first, by offering a holistic approach to their health and financial wellbeing.  Polaris is proud to offer competitive compensation, including a market-leading profit-sharing plan that is fundamental to our pay-for-performance culture. At Polaris, employees are owners of the company through company contributions to our Employee Stock Ownership Plan and discounted employee stock purchases plan. Employees receive a generous matching contribution to 401(k), financial wellness education and consultation to plan for their financial future. In addition to competitive pay, Polaris provides a comprehensive suite of benefits, including health, dental, and vision insurance, wellness programs, paid time off, gym & personal training reimbursement, life insurance and disability offerings.  Through the Polaris Foundation and our Polaris Gives paid volunteer time off, we support employees who actively volunteer their time, efforts, and passions to improve the health and wellbeing of the communities in which they live, play and work. Employees at Polaris drive our success and are rewarded for their commitment.

About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. www.polaris.com

EEO Statement

Polaris Inc. is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law. Applicants with a disability that are in need of an accommodation to complete the application process, or otherwise need assistance or an accommodation in the recruiting process, should contact Human Resources at 800-765-2747 or Talent.Acquisition@Polaris.com.  To read more about employment discrimination protection under U.S. federal law, see: Know Your Rights: Workplace Discrimination is Illegal (eeoc.gov).