B2B Marketing Lead

Artsy is looking for a marketing leader to own and scale our B2B marketing function. This role sits at the center of how Artsy engages, activates, and grows relationships with galleries, auction houses, and other business partners.

This is a high‑impact, highly cross‑functional role designed for someone who thrives in environments where the business is evolving, the scope is broad, and success depends on strong judgment rather than rigid playbooks. While Artsy’s product and revenue footprint continues to expand, this role will take the lead on driving demand generation expertise for a portfolio of subscription offerings, and revenue enablement for the B2B sales organization.

This is an opportunity to step into a highly visible role at a moment of meaningful evolution for the company. You’ll help define how Artsy partners with the art world, how our teams work together, and how marketing drives durable, long‑term growth.

What You’ll Do at Artsy

• Lead a small, high-leverage B2B marketing team focused on execution excellence

  • Own Artsy’s B2B marketing strategy in partnership with Sales and Product

  • Partner with product marketing to evolve and hone our customer segmentation, positioning, and messaging grounded in real customer needs

• Own and optimize the full B2B demand generation funnel—from awareness through closed-won

  • Partner with Sales leadership to define, track, and hit pipeline generation targets

  • Develop systematic inbound programs (content, SEO, conversion optimization) and outbound campaigns

  • Build, instrument, and iterate on lead routing infrastructure and scoring models

• Partner with Partner Success on adoption/retention programs that grow customer retention and enable new upsell opportunities

• Leverage AI tools and workflow automation to eliminate repetitive work and improve lead quality

This Role is a Fit if:

You are a strategic, hands‑on B2B marketing leader who combines strong judgment and leadership skills with a desire to roll up your sleeves and execute flawlessly on individual contributor tasks when needed.

• 7+ years of experience in B2B marketing, product marketing, or go‑to‑market roles in SaaS and/or marketplace businesses

• Deep knowledge of marketing automation platforms (Salesforce, HubSpot, Marketo, etc.)

• Track record of building and optimizing multi-stage funnels with clear conversion metrics

• Experience with lead scoring, routing logic, and revenue attribution models

• Proven ability to instrument and report on pipeline health and leading indicators

• Have operated in complex or evolving business environments and partnered cross-functionally to achieve results

• Are comfortable owning ambiguous problems and creating structure

• Enjoy leading through influence without relying on formal authority

• Hands-on experience using AI to automate workflows and augment marketing efforts

• Experience in the art market is a plus, but not required

What We Offer:

• Opportunity to reimagine the art industry while working with a talented, diverse, international team.

• Competitive salary and equity

• Flexible time off: our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles

• We are a global hybrid team: most employees work from our NYC, London, or Berlin offices 2-3 days per week. (In-person expectations vary by role)

• Comprehensive healthcare & benefit options, including: medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support & resources, and more

• Professional development, including: mentoring, lunch & learns, regular training, 1:1 management, and an open feedback culture

• Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including: happy hours, holiday parties, global "All Hands" meetings, "Artsy Salon" (a yearly exhibition of our team's creativity), attendance to art world events, and more

The salary range for this role spans multiple levels at $110,000-150,000 annually. Artsy is committed to equitable compensation practices, and your offer will depend on the relevant experience, level and skillset you bring to the team.

All compensation packages include meaningful Artsy equity and competitive health benefits. Please see our “What We Offer” above for more detail, or speak to our Talent Acquisition Team to learn more!

Artsy Values

Artsy has five core values that will inform your experience at Artsy.

For the Love of Art: We show relentless curiosity, empathy, and passion for collectors, artists, gallerists, and the art market. We take action to make the art world more fair and welcoming.

Own Our Outcomes: We are all individual owners of Artsy’s shared success. We are resourceful and resilient, and to get the job done, we each take responsibility for our outcomes.

Lead with Openness: We trust in our teammates. We seek diverse perspectives, communicate authentically, and act with integrity. A more open art world starts with us. 

Transform Together: Our mission asks us to challenge the status quo. We embrace feedback, learning, and change so that we can transform our industry, our company, and ourselves.

Impact Over Perfection: Using both art and science, we debate and decide swiftly and iterate on our plans as we learn. To make the biggest impact, we prioritize speed and clarity of action over perfection.

Artsy is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.