Fast Facts

The Marketing Systems Product Owner at Amplify will bridge business units and technology, focusing on product development in marketing systems while enhancing the application of AI and data analytics for improved marketing outcomes.

Responsibilities: Key responsibilities include collaborating with marketing leads on product development, managing a backlog, and translating business requirements into user stories, while also establishing performance metrics and championing data analytics practices.

Skills: Ideal candidates should have strong experience with marketing automation platforms, particularly Hubspot, along with proficiency in Agile development environments.

Qualifications: Preferred candidates will have experience with CRM and ecommerce systems, familiarity with the education sector, and a background in business analysis or project management.

Location: This is a remote position based in the United States.

Compensation: $120000 - $130000 / Annually

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.

Job Description Summary:

The Marketing Systems Product Owner will serve as a liaison between business units, technology, and support teams to facilitate product development. This role directly collaborates with engineering, QA and operations experts to represent the voice of the Marketing teams and is responsible for defining, documenting and clearly articulating requirements to the delivery team. 

Essential Responsibilities:

• In collaboration with product management and engineering teams, partner with the Marketing business leads from Marketing Operations, Customer Marketing, Performance Marketing, and Go to Market to create functional specifications and effectively communicate product development and delivery within the Scrum team.
• Collaborate with Marketing leadership in articulating a product roadmap, deploying new features, improvements, and bug fixes based on business feedback, priorities, and enterprise goals while managing stakeholder expectations and proactively addressing any concerns or issues.
• Research and evaluate emerging marketing technologies, particularly those involving data analytics, AI, and machine learning, to identify opportunities for strategic advantage and improved marketing outcomes
• Manage small projects that align to marketing related products and the needs of the Marketing organizations.
• Prioritize and refine backlog and work with engineering to design and build the product.
• Identify and champion opportunities to leverage data analytics and AI/ML capabilities within marketing systems to enhance targeting, personalization, automation, and performance measurement
• Translate high-level business requirements into detailed, actionable user stories, epics, and acceptance criteria; prioritize and refine the product backlog, ensuring stories are ready for development.
• Establish and monitor key performance metrics, leveraging data and analytics to provide actionable insights to product management and executives. 
• Act as subject matter expert for Marketing applications and best practices, including CRM, Marketing, ecommerce, and related systems
• Conduct research and respond to questions in regards to system functionality. This function will support new development initiatives as well as bug fixes and system patches.
• Solidify requirements by analyzing documentation, hosting interviews and conducting research.
• Work with engineering to work within, refine and improve agile process
• Support, create, and sponsor projects related to improvements/enhancements in area of ownership (both technical and business related). This includes the creation of business requirements and user stories.
• Aid in and conduct user acceptance testing.
• Resolve production issues raised by product support teams.

Required Qualifications:

• Minimum of 3 years working with cloud-based marketing automation applications - Hubspot experience preferred
• 5+ years of experience in product management or product ownership, with a strong focus on marketing technology or digital marketing products.
• Experience working on or with various marketing teams, preferably in operations
• Bachelor's degree, in information services, information technology, computer science, business or related area
• Experience working in Agile development environments required
• Strong written and verbal communication skills to interact with a wide audience: IT, development, product management, operations, account support, vendors/partners, customers and management

Preferred Qualifications:

Previous knowledge of CRM, Marketing, Customer insight and ecommerce systems - Salesforce CRM, Hubspot, Salesforce Marketing Cloud preferred

• Experience working in the education industry
• Business analysis or project management experience
• Experience with data visualization tools like Tableau or Looker 
• Curiosity and a willingness to stay updated on emerging AI trends and technologies relevant to marketing.

What we offer:

Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, stock options, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $120,000 - $130,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.

Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email [email protected].

.  

If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.