Manager – Inbound Digital Customer Growth Marketing - job 2 of 5

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

he U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The Inbound Digital Customer Growth team is part of USCM and is responsible for deepening our essential Card Member relationships through compelling and innovative digital marketing that accelerates demand for “proven treatments” and drives response across our site (MYCA + Customer SHOP).  The Customer SHOP team manages a prime piece of digital real estate, and the channel is on a transformation journey – from a Card-centric shop to a highly personalized and holistic digital storefront that is powered by data.  

This Manager will lead a team of two B30 Analysts focused on running our SHOP and responsible for all things creative/copy, offer strategy, user experience, journey optimization, and forecasting (to name a few!).  They will also support enterprise-wide product moments (launches, refreshes, LTOs) for the channel.  This role requires a tremendous about of cross-functional partnership and collaboration, comfort operating in a fast paced ever evolving space, and the ability to think strategically and problem solve. 

Core Responsibilities:

• Lead a team of 2 high performing B30 Analysts
• Own the digital marketing strategy across Customer SHOP – focusing in on channel placements inclusive of cross-sell, upgrade, and standalone supp Marketing.
• Manage a robust marketing calendar across 14 Card products, including creative development for new product launches, refreshes, LTOs, and site enhancements
• Own the end-to-end strategy and execution of key entry points to Customer Shop (Homepage and MYCA placements)
• Partner with Analytics to understand channel performance, translate data into insights, and optimize accordingly
• Oversee the monthly channel forecasting process and seek opportunities to improve forecasting tools & methodology
• Proactively identify opportunities for growth through marketing content strategy

Minimum Qualifications: 

• Bachelor’s degree required with 5+ years of Digital Marketing experience preferred
• Strong desire to grow as a people leader and effectively manage, motivate and develop talent
• Ability to thrive in a fast paced, dynamic environment, both independently and as part of a team
• Ability to synthesize data to understand performance drivers and extract relevant insights 
• Self-starter who can thrive & develop structure in a rapidly changing, dynamic environment
• Strong judgement regarding prioritizing work and keeping team focused on measurable outcomes 
• Exceptionally collaborative with experience operating on large cross-functional teams with partners across the enterprise 
• Strategic mindset combined with creative/innovative thinking and ability to problem-solve
• Passionate about team culture – we are Fun!

Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.