Senior Demand Generation Manager
Skills
- 10+ years in marketing with B2B/enterprise experience
- 3+ years launching and managing integrated campaigns for enterprise buying audiences
- Demonstrated ABM or account-focused campaign experience
- Strong cross-functional leadership and stakeholder management
- Proficiency in campaign measurement and optimization using analytics
- Experience across channels including paid ads, email, web, social, and events; deep expertise in at least one channel
- Comfort with marketing automation and CRM tools
Responsibilities
- Define and execute North America demand generation strategies aligned to revenue and pipeline goals
- Translate business priorities into clear, full-funnel campaign strategies from awareness to conversion
- Develop deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design
- Partner with product marketing, content, creative, and channel teams to shape narratives and campaign briefs
- Contribute to and evolve Adyen’s account-based marketing approach across 1:many, 1:few, and 1:1 motions
- Align and collaborate with Sales, SDRs, Partnerships, and Account Management on account strategy and execution
- Own campaign measurement, reporting, and optimization; use data to iterate and scale performance
- Share learnings and best practices to raise demand generation standards across the region
Education
- Bachelor’s degree in Marketing, Business, Communications, or equivalent experience preferred
- MBA or advanced degree is a plus but not required
Benefits
- Competitive base salary within posted range
- Comprehensive medical, dental, and vision benefits
- Retirement savings plan and employer contributions
- Paid time off and holidays
- Professional development and learning opportunities
- Office-first collaboration with modern office amenities
- Flexible travel for business (20%+ expected)
Average salary estimate
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