Field Marketing Manager
Skills
- Proven track record in field and partner marketing for B2B SaaS
- Experience developing programs that influence pipeline and close deals
- Strong data-driven mindset and experience with campaign measurement and attribution
- Ability to build trusted relationships with sales, BD, partners, and cross-functional teams
- Budget management and ROI-focused program management
- Experience supporting international sales teams and channel/direct models
Responsibilities
- Develop and execute North America field marketing strategy aligned to sales territories and buyer personas
- Build and run integrated campaigns (ABM, events, digital, partner co-marketing) that drive early- and late-stage pipeline
- Partner with Enterprise, Commercial, and Channel sales leadership to prioritize target accounts and territory plans
- Manage field marketing budget and measure return on spend for programs and experiments
- Track, analyze and report program performance, iterating based on data and delivering actionable insights
- Represent sales priorities within marketing and ensure field marketing contributions feed quarterly business reviews
- Collaborate with partnerships team to develop co-marketing programs with Technology and SI partners
- Drive cross-channel coordination and long-lead planning across marketing, sales, BD, and product
Education
- Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent experience
- Advanced degree (MBA or similar) is a plus but not required
Benefits
- Competitive compensation with equity and 401(k)
- Comprehensive healthcare including dental and vision
- Flexible paid time off and paid holidays
- 12 weeks of new parent or family leave
- Personal and professional development resources
Average salary estimate
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Our mission is to make the impact of SaaS breaches a thing of the past.
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