Marketing Automation & Communications Manager, US Livestock

States considered: New Jersey

Role Description

The Marketing Automation & Communications Manager, US Livestock is a key member of the Zoetis Livestock Digital Marketing Team responsible for driving the strategy, execution, and optimization of targeted customer email and mobile communications. A core function of this role is developing and leading email marketing strategy to support business objectives and enhance customer engagement.

This manager leverages marketing automation tools, primarily Salesforce Marketing Cloud, to deliver impactful, data-driven campaigns. The role executes and oversees campaign design and execution, collaborates with cross-functional teams, and ensures communications are integrated with broader marketing efforts. This role provides expertise within marketing automation and communications and may mentor junior team members.

A critical aspect of this role is proactive communication and collaboration with the internal Livestock marketing team, not only to build and execute automation projects, but also to guide, support, and enhance these initiatives. Collaboration with agencies and other internal and external stakeholders required. The manager will serve as a strategic partner, offering recommendations and insights that maximize the effectiveness and innovation of marketing automation efforts.

Responsibilities:

• Develop, implement, and continuously refine the overall email marketing strategy for the Livestock business unit
• Create, execute and manage email campaigns using Salesforce Marketing Cloud, including segmentation, content, design, testing, deployment, and reporting. Analyze and optimize email performance metrics
• Establish best practices for segmentation, personalization, and content to maximize campaign effectiveness
• Ensure email campaigns are compliant with industry standards and best practices, such as CAN_SPAN, GDPR, and deliverability
• Provide insights and recommendations for email marketing improvement based on data and industry benchmarks. Provide reporting and metrics related to all activity within SFMC. Stay updated with the latest email marketing trends, tools, and technologies. Provide input on best practices to Livestock team. Adjust strategies to ensure Zoetis remains at the forefront of email marketing innovation
• Collaborate with other Zoetis teams such as digital marketing, communication, web, and marketing to ensure email campaigns are integrated and aligned with the overall marketing strategy
• Utilize Salesforce Marketing Cloud to design and automate personalized communication workflows, ensuring timely and relevant interactions with customers
• Implement segmentation strategies to effectively personalize content/offers at scale for various audience segments
• Work with CRM team to Analyze data, track key performance indicators (KPIs), and partner with cross-functional teams to generate actionable insights to optimize communication strategies
• Conduct A/B testing and campaign performance evaluations to optimize communication tactics and improve overall campaign effectiveness.
• Monitor and evaluate the success of CRM initiatives, providing regular reports and recommendations to management on campaign performance, customer engagement, and opportunities for improvement.
• Come up with new ideas and technologies for consideration into Livestock communication
• Build email templates and successfully drive team adoption. Assist in the execution of testing and optimization strategies for continued performance improvement.
• Leverage marketing technology and automate campaigns where possible while applying customization and personalization
• Take a data-driven approach to marketing campaigns and prioritization of resources
• Advocate for data-driven decision-making and the adoption of emerging marketing technologies
• Manage relationships with agencies, vendors, and internal stakeholders to deliver integrated campaigns

Required Qualifications

• Bachelor's degree in marketing, communications, business or related field
• 6 - 10 years' experience in marketing automation and digital marketing, with at least 2 years in a leadership or managerial role
• Deep expertise with Salesforce Marketing Cloud (including Salesforce Marketing Cloud Email Specialist Certification), Content Builder, and Journey Builder
• Proven experience in developing and executing email marketing strategy
• Strong communication, analytical, and project management skills with attention to detail and accuracy. Ability to influence cross-functional stakeholders
• Team player with the ability to collaborate and communicate effectively with cross-functional teams.
• HTML and SQL skills required (CSS experience a plus)
• Experience with data imports, feeds, API, integrations and extensions
• Experience with Salesforce Content Builder and Journey Builder (creating emails from scratch, dynamic content blocks, AMPscripts; data extensions and API’s)
• Experience with analytics tools such as Google Analytics, Tableau, PowerBi and/or data studio
• Familiarity with CAN-SPAM laws
• Expertise in graphic design for digital landscapes
• Email & SMS experience

Physical Position Requirements

 Position based in Parsippany, NJ

<10% Travel

The US base salary range for this full-time position is $105,000 - $151,000. Our salary ranges are

determined by role, level, and location. The range displayed on each job posting reflects the base pay target range

for new hire salaries for the position. Within the range, individual pay is determined by work location and additional

factors, including job-related skills, experience, and relevant education or training.

 

This position is also eligible for short-term incentive compensation.

 

In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional

and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning

on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.

 

Visit zoetisbenefits.com to learn more.

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [email protected] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.