Sr. Manager of Loyalty & Subscriber Experience
Skills
- Experience launching or owning loyalty in DTC, CPG, or subscription businesses
- Strong analytical skills with repeat rate, cohorts, LTV, and incrementality focus
- Familiarity with loyalty platforms (e.g., LoyaltyLion, Yotpo, Smile.io)
- Comfort working cross-functionally with Product, CX, Brand, and Ecomm
- Testing- and documentation-driven approach to product and marketing changes
- Strategic thinker who can also execute and manage operational details
Responsibilities
- Define and own the centralized loyalty strategy across Grüns and its family of brands
- Design, launch, and iterate a loyalty program (earn rules, rewards, tiers, perks, exclusives)
- Create and maintain a loyalty testing roadmap to measure incrementality and optimize ROI
- Align loyalty and subscription value propositions and ensure cohesive member experiences
- Partner cross-functionally with Retention, CX, Brand, Product, and Ecomm to operationalize loyalty
- Own loyalty-specific promotions, member communications, and channel usage rules
- Analyze member behavior, report insights, and document program rules and processes
- Serve as the internal expert and steward of long-term loyalty value and governance
Education
- Bachelor's degree preferred or equivalent practical experience
- Open to equivalent experience in lieu of formal degree
Benefits
- Competitive base salary and equity opportunities
- Comprehensive benefits coverage for you and your family
- Generous paid time off
- Free Grüns subscriptions/products
- Fully remote work with quarterly company off-sites
- Career growth opportunities and supportive company culture
Average salary estimate
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