Associate Director, Channel Expansion & Enterprise Content Optimization

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The Associate Director, Channel Expansion & Enterprise Content Optimization Lead is a key cross-functional leader on the Channel Platforms & Content Optimization team responsible for a team of individuals that lead new channel exploration, piloting, enterprise platform enablement and overall operational process & operating model design for all net new channels and enterprise capability. This role has responsibility for team members that support enterprise efforts in support of all franchise group(s)/brands and to expand and further evolve AbbVie’s Content Velocity priorities, inhousing expansion and overall content optimization efforts.

The Lead and team is responsible for expansion of channel inhousing spanning Consumer and HCP key channels (health care professional), working with cross functional team members, agency and internal partners to align and execute on pilots, rollout and guiding the installation of these net new inhouse capabilities.  This role will focus on developing and owning tactical execution of a defined and prioritized roadmap for a key channel through its entire life cycle and support key business objectives and KPI’s. As the primary digital and content lifecycle subject matter expert this role is responsible to ensure activation of improved capabilities that delivers better, faster and more capability to the business and ensures flawless execution of key business priorities.

This leadership role drives the tactical execution of the channel expansion roadmap through the end-to-end project life cycle to increase performance and engagement results for brands tactic channel needs and further elevates the impact and connection of those channels in the omni channel ecosystem. This role will lead the strategic pull through to ensure initiatives are driving exceptional results, with training and support to end users with focus on executing significantly reduced end to end project delivery timeframes from start to completion of the projects.  And last, ownership for activation and pull through of more efficient processes is expected.

As a member of the AbbVie Digital Lab supporting all enterprise brand franchises, the Lead and Team is responsible for supporting multiple stakeholders and coordinating across a large matrixed organization of stakeholders including: Marketing, IT, AORs & Agency partners and Analytics and Marketing Operations stakeholders.  This role will lead and manage both strategic and tactical execution of projects in order to meet and exceed business goals.

Primary responsibilities of this role:

• Lead team of Channel and Platform specialists supporting key areas of expanded Lab support for the business who have primary responsibilities to:
  • Develop Plan, Pilot rollout and install new inhouse capabilities for new channels.  Build the business case for change, identify the KPIs and successfully prove out the model to take work inhouse
  • Manage the platforms supporting the new channels
  • Assure seamless execution of work taken into the team and managed for those new defined channels
  • Define the product development process and life cycle from inception to product delivery – considering all stages of the process, stakeholders and accountability teams and compliance related requirements to be met.
• The lead is responsible for day-to-day management and oversight of highly complex brand IVAs including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand content.
• Demonstrated expertise in complex Veeva CLM development/deployment, leading teams, and managing client interactions.
• Lead and guide in defining product features and functionality needs for new channel work and for new and existing functionality and support team as the new channel and platform product expert.
• Own and manage new channel content updates from scope through execution including scope documentation, managing the Project Scope, and partnering with the internal authoring resources.  Set direction with the authoring team and check preview environment work to ensure projects are executed timely and accurately.  Create Veeva submissions and manage through review, changes, and approval while partnering with Marketing Operations, authoring team, and Brand marketers. 
• Identify and deliver common frameworks and best in class solutions that are enterprise approved and usable across teams that drive faster adoption, faster project timelines.
• Lead forward looking visioning as to key capabilities needed within HCP and Consumer teams to drive forward key goals relative to brand imperatives.
• Work closely with Brand Marketing, Agency partners, data and analytics and other cross functional team members to drive product launches and enhancements and ensure that value propositions, messaging, and marketing activities address unique user needs/pain points.
• Monitor the release process and prioritize the placement of new products or enhancements in a release, balancing organizational objectives, product strategy, and market needs.
• Oversee organizational project plans tied to release schedule, identifying organizational impact resulting from changes to planned timeline and provide brand Governance leadership.
• Be hands-on with content authoring and MRP submission for key project types that are in-housed and enable elimination of hand offs and quick delivery for initiatives that are high priority.
• Account for platform or other related technology needs beyond current core platforms in place that need to be established or introduced to achieve the benefits and allow for streamlined and efficient operations in the new model
• Instantiate a Pilot and Test and learn approach to adopt and modify over time key enhancements to process
• Work with the external agency resources as needed and identify the appropriate mix of internal and external support
• Implement automated solutions and streamline overall end to end process wherever possible.

• Requires a minimum of 12+ years of progressively increasing responsibility in a product management or equivalent role managing large, complex, direct response website(s)
• Proven track record of launching successful web, mobile, email or other channel products
• Understanding of software testing methodologies and software development life cycle process
• In-depth knowledge of the product development and evaluation process.  Exposure to Agile development a must.
• Experience developing business use cases and strategic planning
• Understanding of A/B and Multi-variate test design and execution, and analytical tools
• Comprehensive experience with UX design, customer research, and user experience best practices – including the creation of detailed, annotated wireframes
• Knowledge of current web and mobile technologies, and familiarity with how the digital ecosystem is evolving
• In depth knowledge and experience with commercial enterprise Content Management Systems (CMS) such as: Adobe Experience Cloud, SDL Tridion, Opentext, Oracle and Sitecore.
• Experience with Enterprise asset management solutions and familiarity with content systems
• Knowledge of site analytics tools such as Adobe Analytics and/or Google Analytics
• Requires strong collaboration and interpersonal skills to be effective managing through a highly matrixed organization
• Skills required include business acumen, organizational assessment, creativity, interpersonal skills, and quantitative analytical abilities.
• Outstanding communicator and comfortable interacting with a diverse group of technical and non-technical people
• Results-oriented, self-starter with passion for user experience, technology and the internet
• A strategic mindset that allows you to prioritize projects, launches, and features, and balance immediate requirements with a long-term vision
• Must have experience with personalization, 1:1 approaches/data capture techniques (ie. email, addressable media, dynamic web), application of legal/privacy terms & conditions.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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