Fast Facts

WGU is seeking a passionate Copywriter to generate marketing content aimed at enhancing online education accessibility. This role involves strategic messaging, product marketing, and lifecycle campaign management in Salt Lake City, UT.

Responsibilities: The Copywriter will write various marketing materials, manage copy integrity, collaborate with teams on campaign strategies, and maintain the university’s brand standards.

Skills: Exceptional writing and collaboration skills, ability to simplify complex topics, strong communication skills, and proficiency in MS Office Suite.

Qualifications: A Bachelor's degree in Communications, Journalism, or Marketing is required along with 3+ years of copywriting experience; experience with email marketing and Adobe Creative Suite is preferred.

Location: On-site at Salt Lake City Office, USA.

Compensation: $54800 - $82200 / Annually

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 305Pay Range: $54,800.00 - $82,200.00

Job Description

About the role:

The Copywriter will be responsible for writing all types of marketing content for the university, including content presented on the university’s website, email, direct mail, and print campaigns. This position will also take an extensive role in messaging strategy, product marketing campaign strategy, and lifecycle campaign management. The Copywriter is responsible for the copy integrity of marketing communications materials and programs through strategic direction and development of targeted messaging. Ensures copy is consistent with the university’s brand standards.

Essential Functions and Responsibilities:

• Works with internal and external clients and colleagues to identify business objectives and ensure that creative solutions are on strategy—effectively explaining the creative strategy behind major marketing campaigns.
• Understands WGU’s style and maintains tight quality control over all the pieces he/she creates; writes in brand voice and supports brand positioning.
• Maintains product knowledge and understands needs of assigned business partners.
• Successfully incorporates all changes and suggestions from internal department reviewers, business partners and legal and compliance reviewers.
• Understands blog objectives and how it fits into University mission.
• Maintains knowledge of industry and marketing communications trends, SEO best practices and understands blog objectives and how it fits into the university mission while incorporating new ideas into company's process and procedures.
• Helps Creative team workflow process run smoothly and finds innovative ways to enhance it.
• Develops and nurtures relationships with university colleagues— particularly in marketing, public relations and enrollment—operating as a positive agent for improving internal communications and workflow.
• Develops broad marketing messages that can be conveyed across a variety of vehicles.
• Working from creative briefs, teams with designers to develop and execute concepts for major program and marketing initiatives.
• Writes and manages copy for the university’s website and may write additional SEO-driven assets as needed.
• Writes and oversees content creation for vendor and affiliate sites, as directed.
• May design/develop University brochures, flyers, and other print collateral.
• May develop broadcast, and email marketing, direct mail campaigns.
• Manage email template creation process and coding of all emails.
• Performs other related duties as assigned.

Knowledge, Skill and Abilities:

• Exceptional writing skills
• Good collaborator
• Ability to listen well and accurately define and deliver on project objectives
• Ability to take complex topics and convey them in compelling, understandable copy
• Collaborative, with exceptional communication skills
• Excellent written and verbal communications/presentation skills
• Analytical and problem-solving skills essential
• Ability to manage and lead multiple projects at one time
• Proficient in MS Office Suite, particularly Word and Excel
• Writing samples required
• Understands how to work with a monthly content calendar.

Job Qualifications:

Minimum Qualifications:

• Bachelor’s degree and 3+ years of related experience, or an advanced degree without experience.​

Department Specific Minimum Qualifications:

• Bachelor’s Degree required. Bachelor’s Degree in Communications, Journalism, or Marketing preferred.
• 3+ years of copywriting experience
• Seasoned writer with a demonstrated track record in writing for a variety of audiences and multiple topics

Preferred Qualifications:

• Experience with email marketing platforms and Adobe Creative Suite (including Photoshop, Illustrator, and/or InDesign)
• Experience with B2B Marketing

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at [email protected].

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.