Director of Global Marketing
Job Description Summary
The Director Global Marketing, Surgical Innovation leads marketing globally and is responsible for setting, communicating, and delivering a growth and marketing strategy across the global business. This includes share gain, successful commercial activation of current and future new product introductions (NPIs) and installed based growth programs.In addition, this role is responsible for developing deep qualitative & quantitative insights about the needs, wants and performance of customers, identifying keys to our success, aligning strategy execution across all geographies, and driving marketing innovation.
This sub-business unit is known as our Surgical Visualization and Guidance team. SVG is committed to designing active imaging systems that help surgeons visualize anatomy and lesions, guide interventions and navigate inside the human body. Our Mission at SVG is to change the standard of care in surgical intervention with real time visual guidance, giving surgeons the information needed to immediately make critical decisions.
Job Description
- In partnership with the Product Leader(s), the Director Global Marketing, Surgical Innovation (SI) develops and implements a coherent growth strategy for the SI business.
- Define and develop the global marketing plan for the business, including value proposition, positioning, segmentation, marketing mix, and aligning marketing execution across all geographies and market segments.
- Own and drive the Marketing Commercial Activation process in all product segments
- within the business segment.
- Drive commercialization of NPIs and installed base programs into the regions.
- Create portfolio positioning, pricing & targeting to achieve market share growth objectives.
- Partner with Region Product Marketing and Learning & Development teams to produce and at times deliver product sales training programs for the Product Sales Specialists.
- Lead and coordinate strategic planning processes for the business segment.
- Integrate with the necessary supporting functions to enable the success of global marketing plans including Marketing communications, Market and competitive analysis and the development of a digital strategy.
- Gain customer insights, understand customer wants, needs and problems; evaluate the portfolio versus customer needs and competitive actions to identify opportunities.
- Create and drive global segmentation strategy and processes to target stronger value propositions for the business market segments.
- Develop and lead team of marketing professionals.
- Develop and manage processes and programs to increase customer awareness, preference, and purchase intent (e.g., demand generation campaigns)
- Partner with commercial leaders to drive stronger commercialization plans
- Assess portfolio competitiveness globally across regions and segments, current and future.
- Actively solicit and share competitive intelligence.
- Own global strategy for trade shows, show sites and customer visits
Qualifications/Requirements
- Bachelor’s Degree in Marketing, Business Administration, Biosciences, or related disciplines
- 15+ years marketing/commercial experience with at 10+ years of product marketing experience
- 5+ years of direct people management experience
- 5+ years of experience leading global teams
- 3+ years of experience in field or region product marketing experience, to include go to market launch and/or pricing experience.
- Excellent oral and written communications skill
- Healthcare product/industry acumen
- Ability to travel 40% of the time
Desired Characteristics
- MBA, Master’s Degree in Marketing
- Understanding of commercial processes and how to enable a sales team
- Familiarity with market research & competitive intel approach and process
- Product Management or Sales experience
- Experience running medical/customer/sales advisory boards
- Experience creating and leveraging thought leadership
- Prior experience in Customer Experience Management, leverage tradeoffs across customer needs and experience (feature vs. function, comfortable vs. cost)
- Experience developing service offerings - Installed base marketing or options and upgrades marketing
- Brand management experience
- Understanding of portfolio management/product positioning/segment strategy
- Proven ability to influence at all levels of the organization
- Proven Financial acumen - budgeting, ROI calculations, basic finance understanding
- Knowledge of healthcare market
- Knowledge of Clinical/applications and technical specifications of CT products
- Understanding of emerging marketing tools/trends & marketing automation
- Understanding full product/service lifecycle offering creation
- Ability to drive and implement change, including measuring and monitoring progress
- Conflict management especially within a matrix
- Experience making tough tradeoffs/prioritization with limited resources
- Knowledge of Marketing Commercialization process or other commercialization processes
- Ability to lead a horizontal, virtual team
- Tenacity and persistence to keep the business customer focused and market lead
#LI-KC1
We will not sponsor individuals for employment visas, now or in the future, for this job opening.

For U.S. based positions only, the pay range for this position is $170,400.00-$255,600.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
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