Segment Marketing Senior Advisor - Cigna Healthcare - Remote

Evernorth is seeking a dynamic, strategic, results-driven senior marketer advisor to join our Strategic Partnerships business marketing team to drive market awareness and growth for our Pharmacy Benefit Services (PBS) business at the category and enterprise level. This individual will elevate our PBS offerings and capabilities, including but not limited to Express Scripts PBM.

The role requires strong business-to-business (B2B) marketing strategy and development experience to activate enterprise-level value propositions and messaging across key audience segments. The ideal candidate will exhibit a proven ability to develop a comprehensive message and marketing framework to connect enterprise initiatives to marketing goals, with specific experience working cross-functionally to enable business teams to deliver growth. To succeed in this role, the candidate must possess strong ability to navigate change in a complex matrixed environment, be comfortable challenging the status quo, and translate business objectives into sound marketing strategies and plans informed by stakeholder insights.

Responsibilities:

• Develop a strong understanding of audience targets unique challenges and opportunities to position PBS offerings to address problems to solve.
• Build business-to-business category level marketing campaigns and programs that drive growth for Express Scripts PBM and increase understanding of pharmacy benefit product and service differentiators.
• Translate value propositions into compelling content to entice and engage audience segments.
• Plan and execute comprehensive marketing campaigns, through strategic positioning, market facing messaging, client-facing sales enablement tools and other B2B marketing communications tactics.
• Identify, develop and execute B2C (via B2B2C or DTC) marketing strategies and messaging to support successful patient engagement and utilization.
• Mobilize and direct expertise across marketing centers of excellence and orchestrate end to end marketing plans to drive growth, adoption, retention, and optimal audience experiences – across all stages of lifecycle.
• Build effective launch plans and strong value proposition articulation and tools to enable ability to successful at driving PBS growth and identifying relevant connections across Evernorth capabilities.

Qualifications:

• Bachelor’s degree preferred
• 8-10 plus years of marketing and business strategy experience
• Strong modern marketer: ability to understand and grasp marketing strategy and approach, leverage data and insights to inform strategy and recommended approach, link business need to action, understand how to leverage digital tactics/channels to execute marketing strategy.
• Health care industry experience strongly preferred.
• Ability to work effectively in dynamic, rapidly changing, team-based environment across multiple functions and in support of diverse buyers and geographies.
• Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations, prioritizes and can balance needs with enterprise objectives
• Ability to work in a fast-paced deadline-driven environment, and juggle multiple, sometimes competing, priorities and requirements
• Experience executing strategy within timeline, budget and quality standards
• Ability to motivate and influence others
• Ability to influence direction and action; build and leverage internal relationships
• Goal oriented and personally accountable; resourceful and self-directed
• Adaptable and flexible; open minded, innovative and creative – seeks ‘out of box’ solutions
• Open communicator; excellent oral and written communication skills
• Customer focus
• Strategic mindset
• Strong interpersonal skills
• Self-motivated
• Able to work under pressure on multiple priorities
• Will also consider candidates who prefer to work Hybrid (in office 2/3 days a week)

Bloomfield, CT or Saint Louis, MO location preferred.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 111,800 - 186,400 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

We want you to be healthy, balanced, and feel secure. That’s why you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna Group.

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.