Manager, Marketing Strategy, Originals Marketing

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

The Marketing Strategy Manager for HBO Max Originals Marketing is a culturally fluent, big-idea-driven global marketer who will assist in the 360-campaign development for title-level campaigns for original series like Harry Potter and The White Lotus. This role sits at the intersection of storytelling, audience, and cultural impact – while laying the foundational elements for cross-functional teams with heightened areas of focus in campaign planning, insights, social strategy, brand partnerships, promotions, stunts, and owned/earned/paid media. In addition to developing long lead go-to-market campaign strategies, you will manage day-to-day campaign execution (pre, in, and post-season) to deliver breakthrough integrated global marketing campaigns. This position will report to the Vice President, Originals Marketing.

Your Role Accountabilities...

• Develop and evolve strategic framework title-level campaigns, informed by data, audience & research insights.

• Work closely with internal cross-functional team leads across creative, social, brand, PR, media, in-app, product, research, legal, international and distribution/partner marketing to ensure campaign strategies ladder-up to broader campaign objectives.

• Support Directors and Marketing Strategy Leads in managing external agencies and internal creative partners in the development of experiential activations, promotions, partnerships, in-app campaigns, CRM efforts, paid media, and social strategy.

• Key partner in paid media strategy and planning, including identifying platforms/channels that align with audience strategies and managing creative and editorial placement strategies and partnership executions.

• Develop social strategies in line with broader campaign objectives to drive and foster communities and fandoms for our shows online, leaning into social insights, platform best practices, and innovation.

• Develop influencer/creator strategies to reach and engage relevant fan segments.

• Contribute to, build upon, and help facilitate big ideas (promotions, earned media stunts, activations, partnerships) that breakthrough in a cluttered, competitive consumer landscape. Take bold swings with creative ideas grounded in strategy and insights. 

• Manage external agencies that execute stunts, experiential promotions, and consumer experiences including day-to-day communication, production timelines, asset trackers, budgets, etc.

• In partnership with Ad Sales, Consumer Products, Production (as needed), support the execution of all partnerships and promotions with third-party brands across our distribution pipeline to drive viewership and broaden the reach of the marketing campaign.

• Craft and present marketing campaign decks that communicate pitches, big ideas, and go-to-market plans for numerous stakeholders.

• Evaluate campaign performance across multiple KPI’s with a deep understanding of analytics and how performance metrics inform and adjust strategies, providing actionable recommendations throughout the campaign lifecycle.

• Ability to juggle multiple projects with strong project management, communication, and organization.   

• Assist with invoicing/budget tracking across campaigns and other team initiatives

• Contribute to a team culture that breaks the mold, fueled by innovation and creativity in a fast-paced environment, with positive and transparent collaboration.

Qualifications & Experiences...

• 7+ years content marketing experience, driving interest, viewing and engagement for TV series and/or films

• Possess a sincere love for streaming entertainment, television, movies, and storytelling; fan of Harry Potter a big plus

• Proven ability to think strategically and execute go-to-market plans that meet the HBO standards of creative and executional excellence

• Strong written and verbal communication and effective presentation skills and collaborative, team player mentality are a must

• Strong multi-tasking, organizational, and time management skills

• Experience with developing and executing experiential activations

• Experience with paid and social media campaign planning

• Experience with developing and executing brand partnerships programs

• Experience with quantitative and qualitative competitive analysis, including knowledge of robust media landscape and programming

• Understanding of the current dynamic entertainment landscape, competitive creative campaigns and consumer trends

• Experience with Photoshop, Google Slides, Microsoft Office Suite, and SharePoint is a plus

• Bachelor's degree in a related field

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $84,000.00 - $156,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.