Director of Marketing / Admissions

Arvin Post Acute – Arvin, CA
Salary: $95,000 + Bonus (DOE)
Healthcare Experience Required

Arvin Post Acute is seeking an experienced and dynamic Director of Marketing / Admissions to lead and oversee all marketing, outreach, admissions, and public relations efforts for the facility. This individual will play a key role in building census, strengthening community relationships, and representing the facility with professionalism and integrity. Healthcare industry experience is required.

General Purpose

The Director of Marketing / Admissions is responsible for developing, coordinating, directing, and administering the facility’s marketing, outreach, admission processes, and public relations programs to support census growth and community engagement.

Essential Duties

• Plan, develop, implement, evaluate, and direct marketing, public relations, and census-building strategies.

• Maintain updated contact information for resident care employees as needed.

• Develop and maintain written policies and procedures related to release of information in accordance with privacy regulations.

• Assist department heads with marketing and public relations initiatives; establish rapport across departments to support unified messaging.

• Review marketing policies annually and recommend revisions.

• Assist in customer satisfaction survey development, implementation, and tracking.

• Interpret and communicate facility policies related to information release to residents, families, staff, and outside agencies.

• Ensure public information materials (brochures, packets, manuals) are accurate and up to date.

• Ensure staff adhere to policies governing release of information.

• Implement internal communications tools, including newsletters, announcements, bulletin boards, and updates.

• Participate in and schedule meetings focused on marketing and public relations activities.

• Provide creative support for activities and social services in developing programs and publications.

• Build strong relationships with residents, families, and community leaders.

• Participate in community organizations, civic groups, and partnerships to enhance facility visibility.

• Contact media outlets when beneficial facility programs, events, or promotions occur.

• Keep the Administrator informed of media activity relevant to the facility.

• Establish a public relations response plan during emergencies, ensuring accurate and appropriate distribution of information.

• Assist department heads with in-service training related to marketing, communication, and public relations.

• Maintain an environment of warmth, professionalism, and positive engagement.

• Follow ergonomics and safety procedures to prevent workplace injuries.

• Prepare and manage the annual marketing department budget.

• Serve on facility committees as assigned.

• Maintain confidentiality of resident information, including PHI; report unauthorized disclosures.

• Communicate and interpret resident rights to residents, families, and staff as needed.

Supervisory Responsibilities

• This position includes supervisory responsibilities over admissions and/or marketing support staff.

Qualifications

Education & Experience

• Bachelor’s degree from an accredited college/university OR

  • A minimum of 5 years of marketing/public relations experience in a healthcare setting in lieu of degree.

• Healthcare experience required—preferably in long-term care, post-acute, or a similar environment.

Skills

• Strong written and verbal communication skills.

• Ability to read, interpret, and apply regulations, business publications, and technical procedures.

• Ability to write business correspondence, reports, policies, and professional documents.

• Strong presentation and interpersonal skills; able to communicate effectively with staff, partners, and leadership.

• Ability to apply basic math (fractions, percentages, ratios).

• Ability to solve practical problems and adapt to changing situations.

• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).

Physical Demands

• Occasionally lift or move up to 25 pounds.

• Regular standing, sitting, walking, talking, reading, and hearing.

• Frequent use of office equipment (computer, fax, scanner, phone, calculator).

• May assist in evacuation procedures in emergency situations.

Work Environment

• Typically low to moderate noise level.

• Standard office and facility environment.

• Reasonable accommodations may be made for individuals with disabilities.

Additional Information

This job description reflects the general nature and responsibilities of the role and may be modified or reassigned at any time based on facility needs.