Director, Events and Fan Experience

The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Sport Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

POSITION SUMMARY

The Director Events and Fan Experience leads the strategic vision, creative development, and flawless execution of all live events and fan touchpoints for Red Bull New York - both inside Sports Illustrated Stadium and across the greater New York/New Jersey region.

This leader will serve as the executive producer for matchday entertainment and all external fan and community events, ensuring every Red Bulls experience reflects the club’s brand, culture, and commitment to innovation. This role requires deep experience in live event production, cross-functional collaboration, and audience engagement strategy - bringing the Red Bulls story to life from street to seat and beyond.

The Director oversees Event and Fan Experiences across Game Presentation and Field Marketing, working closely with internal teams (Marketing, Partnerships, and Ticketing) and external partners (vendors, entertainers, agencies) to deliver world-class experiences that grow fandom, drive revenue, and strengthen community connection.

GAME PRESENTATION

• Own the overall vision, quality, and strategy of the New York Red Bulls matchday and live event experience, ensuring every touchpoint reflects the energy, emotion, and standards of the Red Bull brand

• Serve as the executive lead and creative driver of all stadium entertainment and game presentation, from pre-match atmosphere to final whistle
• Oversee the direction and alignment of key show elements, including music, videoboard content, in-game moments, and fan engagement features, ensuring consistency with brand and audience objectives
• Collaborate across departments (Ticketing, Partnerships, Marketing, Operations) to integrate promotions, storytelling, and sponsor activations seamlessly into the live experience
• Lead the development of innovative entertainment concepts, theme nights, and talent integrations that elevate the overall event experience
• Manage and mentor the game presentation team responsible for technical execution (run of show, scripting, and production)
• Continuously evolve the club’s approach to entertainment and live events, informed by trends in sports, culture, and fan behavior
• Oversee Hype House entertainment programming and experiential activations
• Drive revenue generation through sellable asset creation and management in collaboration with Business Solutions and Partnerships

FIELD MARKETING & FAN EXPERIENCE

• Lead the overall vision and strategy for local grassroots marketing, field marketing, and community impact initiatives
• Set clear priorities, goals, and KPIs for the field marketing and community teams, overseeing the planning and execution of up to 50 events annually
• Identify and engage key target markets across the tri-state area to drive brand visibility, fan growth, and ticket sales
• Build and maintain relationships with local businesses and institutions — including restaurants, hotels, office buildings, and residential communities — to strengthen year-round brand presence
• Oversee strategic programs such as the Pub Partnership network and community giveback initiatives, ensuring alignment with club values and fan culture
• Ensure all live events and community activations reflect the entertainment standards and creative identity of the Red Bull New York and the Red Bull brand
• Guide, mentor, and empower the field and community teams to deliver exceptional, on-brand experiences that build affinity and drive measurable results
• Maintain a pulse on local culture and entertainment trends to inspire fresh, relevant fan experiences

• Bachelor’s degree or equivalent experience required
• 10+ years of experience in live entertainment, event production, or related fields, including at least 5 years in a management or supervisory role
• Experience within professional sports or large-scale live events strongly preferred
• Proven success leading cross-functional teams, managing budgets, and delivering complex projects on deadline
• Exceptional interpersonal and communication skills, with the ability to build strong relationships and motivate teams
• Entrepreneurial mindset with a hands-on, solutions-oriented approach
• Excellent organizational skills and comfort using show management tools (e.g., Shoflo)
• Flexible and collaborative team player who thrives in fast-paced, dynamic environments
• Willingness to work extended and/or irregular hours, including nights, weekends, and holidays, as required for events and matchdays

Because of the cyclical nature of the entertainment industry, your assigned hours may vary to reflect our needs (includes nights and weekends).

The base salary range for this position is $110,000 - $130,000. Actual salary offers may vary based on work experience. The base pay is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.