Senior Digital Content Specialist (Remote)

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

The Senior Digital Content Specialist is a strategic content expert responsible for developing, optimizing, and scaling high-performing digital content for financial institution clients. This role combines deep financial services product knowledge with data-driven content strategy, SEO expertise, and creative execution to drive measurable business outcomes—specifically new account acquisitions and balance growth for bank and credit union partners. This position requires a unique blend of financial services marketing expertise, analytical rigor, and  creative excellence. The Senior Digital Content Specialist will craft compelling, compliant content across digital channels (with initial emphasis on Meta platforms), develop dynamic and hyperlocal content variations, conduct rigorous testing, and continuously optimize based on performance data. Success requires understanding the complete customer journey—from awareness through conversion—while maintaining relentless focus on bottom-funnel metrics that drive real business results. Working within a squad-based model supporting both Hyperlocal and Top Accounts strategies, this role collaborates closely with Media Specialists, Data Analysts, Account teams, and Creative leadership to deliver content that resonates with financial services audiences and adheres to strict regulatory requirements.

KEY DUTIES/RESPONSIBILITIES
 Financial Services Content Strategy & Product Positioning: Develop expert-level messaging and positioning for deposit products (checking, savings, CDs, money market), lending products (mortgages, auto loans, personal loans, HELOCs, credit cards), and other financial services offerings; Translate complex financial product features and benefits into clear, compelling, compliant consumer messaging that drives consideration and action; Apply deep understanding of financial services buyer psychology, decision-making factors, and pain points across different demographic segments; Partner with Account and Strategy teams to understand client business objectives and translate into content strategies that drive new account acquisition and balance growth; Stay current on competitive financial services offers, market trends, rate environments,
and regulatory changes that impact messaging (25%)

 Dynamic Content Development & Personalization: Create and manage sophisticated content matrices for hyperlocal, geo-targeted, and personalized campaigns across multiple financial institution clients; Develop headline variations, body copy, call-to-action messaging, and creative concepts that can be dynamically assembled based on location, audience segment, product, and performance data; Leverage ad tech platforms to configure, load, and manage dynamic creative variations, ensuring proper audience mapping, creative rotation logic, and tracking implementation; Build content frameworks that enable scalability across hundreds or thousands of local variations while maintaining brand consistency and message integrity; Design and execute content for branch-level, lender-specific, or market-specific personalization that enhances relevance and local connection (20%)

 Content Testing, Optimization & Performance Analysis: Design and execute rigorous A/B and multivariate testing frameworks for headlines, messaging, creative elements, offers, and calls-to-action; Analyze campaign performance data, including upper-funnel metrics (CTR, engagement) and bottom-funnel conversion metrics (account openings, application completions, balance acquisition, response rates, offline conversions); Extract actionable insights from performance dashboards and data visualizations provided by Data Engineering team; Identify patterns, trends, and opportunities in content performance across segments, geos, products, and channels; Implement data-driven optimizations to improve campaign efficiency, lower cost-per-acquisition, and increase conversion rates; Document learnings and scale successful content variations across client accounts and campaigns; Maintain content performance benchmarks and establish best practices for financial services content across channels (20%)

 Multi-Channel Content Creation & Execution: Write compelling, conversion-focused copy for paid social (Meta emphasis initially), paid search, display/programmatic, email, landing pages, and other digital touchpoints; Apply SEO best practices and keyword research to inform content development and ensure discoverability; Execute basic visual design and UX using WYSIWYG editors to compile headlines, copy, and visual assets into cohesive, on-brand creative executions; Ensure content works seamlessly across devices (mobile, tablet, desktop) and maintains quality at various ad sizes and formats; Adapt content tone, length, and format appropriately for different channels while maintaining message consistency; Leverage AI tools and platforms to scale content production efficiently without sacrificing quality or compliance (15%)

 Compliance & Risk Management: Ensure all content complies with financial services advertising regulations including FDIC, CFPB, GLBA, Truth in Lending Act (TILA), Truth in Savings Act (TISA), and Fair Housing requirements; Navigate platform-specific restrictions including Meta Special Ad Categories and other channel compliance requirements; Work closely with Compliance teams to obtain approvals and maintain audit trails for regulated content; Apply required disclosures, disclaimers, and legal language appropriately without undermining creative effectiveness; Flag potential compliance issues proactively and recommend alternative approaches (10%)

 Cross-Functional Collaboration: Serve as content subject matter expert to Media Specialists, providing strategic guidance on messaging and creative optimization tactics; Partner with Account Strategists to understand client goals, competitive landscape, and campaign objectives; Collaborate with Data Analysts to interpret performance data and inform content decisions; Work with Creative Director to align content strategy with overall creative vision and brand standards; Coordinate with Campaign Engineers to ensure proper technical implementation of content variations; Communicate content performance insights and recommendations to internal stakeholders (5%)

 Trend Analysis & Innovation: Monitor emerging content trends, formats, and best practices in digital advertising, particularly within financial services; Stay current on platform updates, new ad formats, and creative opportunities across Meta, Google, and other digital channels; Research and implement innovative content approaches including video, interactive elements, and emerging formats; Evaluate and recommend new AI tools, content platforms, and technologies that improve efficiency and effectiveness; Share industry insights and competitive intelligence with broader team (5%)

EDUCATION

 Bachelor's Degree in Marketing, Advertising, Communications, English, Journalism, Finance, or related field (Preferred)

 Equivalent combination of education and experience will be considered

EXPERIENCE

 5-7 years of professional experience in digital content creation, copywriting, or content marketing

(Required)

 3+ years of experience in financial services marketing, specifically promoting deposit and/or lending products for banks or credit unions (Required)

 Experience with dynamic content, personalization, or geo-targeted campaigns (Preferred)

 Familiarity with AI-powered content tools and platforms for scaling content production (Preferred)

 Proven track record of creating high-performing content that drives measurable business outcomes, particularly conversions and account acquisitions

 Hands-on experience with paid social platforms, particularly Meta Business Manager and Facebook Ads Manager

 Demonstrated experience with A/B testing methodologies and data-driven content optimization

 Experience working with ad tech platforms, content management systems, or marketing automation tools

 Background in SEO, keyword research, and search-focused content development

KNOWLEDGE/SKILLS/ABILITIES

 Financial Services Expertise: Deep understanding of bank and credit union product offerings, competitive landscape, regulatory environment, and consumer decision-making factors in financial services; Copywriting Excellence: Exceptional writing skills with ability to craft clear, compelling, conversion-focused copy that balances creativity with compliance requirements; Data Literacy: Strong analytical skills with ability to interpret performance data, extract insights, and translate findings into actionable content optimizations; SEO & Keyword Mastery: Proficient in keyword research, search intent analysis, and SEO best practices for content development; Testing Methodology: Expertise in A/B testing, multivariate testing, and structured experimentation frameworks; Creative Judgment: Strong visual sensibility and basic design skills; ability to evaluate creative effectiveness and provide constructive feedback; Compliance Acumen: Working knowledge of financial services advertising regulations and ability to create compliant content without sacrificing effectiveness; Platform Proficiency: Hands-on experience with Meta Business Manager, ad platforms, and content management tools; AI & Technology: Comfortable leveraging AI tools, automation platforms, and emerging technologies to scale content production; Project Management: Strong organizational skills with ability to manage multiple campaigns, clients, and deadlines simultaneously

 Technical Skills: Advanced proficiency in Microsoft Office Suite (Word, PowerPoint, Excel); Experience with WYSIWYG editors and basic HTML/CSS understanding; Familiarity with creative software (Adobe Creative Suite, Canva, Figma, or similar) for basic design work; Comfortable working with data visualization tools and dashboards (Tableau, Looker, or similar); Experience with AI content tools (ChatGPT, Jasper, http://Copy.ai , or similar); Knowledge of marketing automation and CRM platforms (Salesforce Marketing Cloud, HubSpot, or similar preferred)

 Soft Skills: Detail-Oriented: Meticulous attention to detail, particularly regarding compliance, brand consistency, and quality control; Strategic Thinking: Ability to connect content tactics to broader business objectives and campaign goals; Collaborative: Effective cross-functional collaborator who builds strong relationships with diverse stakeholders; Adaptable: Comfortable with ambiguity and able to thrive in a fast-paced, evolving environment; Results-Driven: Relentless focus on performance metrics and continuous improvement mindset; Communication: Clear communicator able to articulate content strategy and performance insights to both technical and non-technical audiences; Curiosity: Intellectually curious with passion for staying current on industry trends, platform updates, and best practices

Base salary: $100,000-$125,000

*Applications will be accepted through January 8, 2026, after which the posting will be closed and no longer available for submissions.*

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

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