Senior Marketing Manager – GMC Trucks and Full-Size SUVs

Job Description

As the Senior Marketing Manager for GMC Trucks and Full-Size SUVs you will lead the strategic vehicle lifecycle plan, including developing and executing positioning, product launch, go-to-market plan, and growth initiatives to optimize sales and profitability. You will lead and partner with cross functional teams to deliver a comprehensive vehicle line plan that encompasses product, pricing/incentives, advertising, promotions, and retail channel. You will lead a team responsible for managing several high-priority vehicle lines, including Sierra LD, Sierra HD, Sierra EV, Canyon, Savana, and Yukon/XL. This position reports to the Global Buick and GMC Marketing Director.
 

Key Responsibilities Include:

• Develop and lead launch strategy for current programs and partner cross functionally on future product, looking for overarching brand efficiencies and opportunities
• Devise product-driven marketing initiatives to optimize sales, share, variable profit, and customer targets
• Ability to leverage and storytell through data to make informed decisions to implement and execute our strategy, and communicate strategy to senior leaders
• Lead a large team of Marketing Managers, Assistant Marketing Managers and Product Information Specialists; Drive successful execution of marketing strategies and develop a high performing team through feedback and coaching, performance reviews, and skill development
• Be the voice of the customer through deep knowledge of understanding the customers functional, technical and emotional needs
• Drive insights and recommendations with a consumer-first mindset, driven by data and a comprehensive understanding of the product, brand, segment trends and competitive landscape (current and future)

For each product:

• Identify consumer insights, competitive opportunities and segment trends to guide development of market strategy/tactics
• Lead target market definition, positioning, and key messages
• Develop and lead all stakeholders to a 4P launch plan from pre-launch through post-launch for new products and throughout lifecycle with a focus of driving growth, profitability, and loyalty
• Develop cohesive and segment-appropriate packaging, trim and go to market strategies for each model
• Partner with sales operations on monthly go-to-market plan recommendations including inventory analysis, trim mix and packaging optimizations, and production recommendations
• Collaborate with Brand Strategy Team to develop compelling consumer insights and messaging strategy
• Closely partner with Product Marketing and Engineering on program lifecycle management and future program development.  Identifying customer needs/wants, developing initial model content and strategy, and creating product wins for communications
• Assume leadership role in developing content for dealer product training
• Implement and create life-cycle appropriate special editions, packaging adjustments, and promotions to attain business objectives where appropriate
• Collaborate with PR/Communications and Advertising teams to develop key messages for media and social media and actively participate in media events as a subject matter expert
• Collaborate with Sales Operations Team in dealer communications and soliciting feedback to ensure plans can be effectively executed at retail
• Engage and partner with Order Fulfillment and Sales Operations in managing product distribution strategy and tactics, including presenting to field team on consensus calls
• Ensure accuracy and effective messaging in all consumer communications, dealer communications, press releases, dealer order guides
• Serve as SME of assigned products/segments to the wider GM organization. Provide guidance to develop a portfolio approach for marketing management.

Essential Skills/Requirements

• Bachelor’s degree
• 8+ years of experience in Divisional Marketing, Product Marketing, Branding, Sales, or Centers of Expertise Marketing
• Ability to work well in a complex team environment and marshal resources (people, funding, material, support) to get things done; uses resources effectively and efficiently
• Ability to work on multiple projects simultaneously and meet deadlines
• Experience leading a large team, creating a positive culture for growth and development, and managing cross-functional relationships while successfully achieving KPIs
• Ability to work well in a complex team environment
• Demonstrated ability to own and effectively manage budgets
• Ability to develop and communicate new and unique marketing ideas that will effectively drive consumers to action
• Ability to make/recognize effective trade-off decisions and negotiate skillfully in tough situations with both internal and external groups, can win concessions without damaging relationships
• Ability to make sound decisions based upon a mixture of analysis, wisdom, experience, and judgment
• A self-starter with the ability to think strategically, develop creative solutions, and communicate strategy and plans effectively
• Excellent oral and written communication skills
• Highly developed presentation skills both in the development of materials and delivery of presentation
• High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
• Understanding of Field sales organization and Dealer network
• Proven ability to use complex data to form in-depth analytical insights and synthesize data into critical information for different audiences
• Occasional travel, including some weekends, and ability to occasionally work irregular hours
• Experience developing and executing marketing strategy for a vehicle launch preferred





This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.



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