Brand Coordinator (US)

The Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.

We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead.

A New Chapter Begins.

Fueled by bold ambition
Play your part in getting us on the grid.

Closing Date: Monday,1st December 2025

As the Brand Experience Coordinator, you will play a critical supporting role in delivering premium, memorable experiences for fans, partners, VIP guests, and media. Working closely with the Brand Experience Manager, you’ll help bring The Cadillac Formula 1®'s identity to life across global events, activations, and hospitality environments.

·       Support the planning and execution of The Cadillac Formula 1® Teams brand experiences at races, hospitality events, and partner activations

·       Assist in coordinating logistics, schedules, suppliers, and onsite operations

·       Help ensure brand standards are consistently applied across all touchpoints

·       Work with internal teams and external agencies to support creative development and event production

·       Track inventory of branded materials, uniforms, signage, and experiential assets

·       Provide on-the-ground support at global races and events, ensuring seamless end-to-end delivery

·       Assist with post-event reporting, data collection, guest feedback, and performance tracking

Driven by high performance
What do you need to bring to the team?

·       Prior experience in events, experiential marketing, brand coordination, or hospitality (motorsport or luxury brand experience is a bonus)

·       Excellent organizational skills and a proactive approach to problem-solving

·       Strong communication and teamwork abilities

·       Ability to manage multiple tasks under tight timelines

·       Passion for motorsport, luxury brands, or live event experiences

·       Willingness to travel when needed throughout the global Formula 1® calendar

Please note: This role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization

A team like no other.

The Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering 401k, generous time off and, as part of a global brand, huge potential for career development.

As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.

At The Cadillac Formula 1® Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.

Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.