Sr. Merchandising Manager Product, Collabs & Energy (Global TNF)

Sr. Merchandise Manager Product, Collabs & Energy

We are seeking a Senior Merchandising Manager to lead the merchandising function for the Collaborations and Energy team. In this role you will be responsible for the end-to-end merchandising strategy, product creation, and go-to-market readiness for all collaboration initiatives—spanning performance and lifestyle, cross categories.

You will be key in bringing together brand vision, commercial goals, and operational excellence. It requires someone with deep merchandising expertise, strong understanding of how collaborations operate in the fashion industry, and the ability to manage cross-functional relationships.

Strong business acumen, creativity, and the ability to drive culturally relevant, brand-elevating product initiatives are crucial. You will sit at the intersection of product, culture, and commerce, driving assortment planning, distribution strategy, and partnership success across global markets.

You will report to the Director of Design, Collaborations & Energy.

How You Will Make a Difference
What You Will Do:

• Lead the global merchandising strategy and seasonal product creation for all TNF collaborations, across both performance and lifestyle categories.

• Build and deliver seasonal product briefs in partnership with design and development teams, aligned with brand and partner vision.

• Own assortment planning and global segmentation strategies by consumer, channel, and tier.

• Define and recommend marketplace distribution strategies (e.g., internal DTC vs. partner-exclusive launches) for each collaboration.

• Analyze brand partner fit, performance, and cultural relevance to identify new opportunities in the collaboration pipeline.

• Serve as the central point of contact across all internal functions, ensuring merchandising alignment with product, marketing, and GTM teams (global supply planning, logistics, and customer service teams). Own merchandising input for contracts, calendars, and internal tools.

• Helping place and manage collaboration buys and monitoring supply status from the buy to launch.

• Support the broader Go-To-Market execution with impactful storytelling and merchandising tools.

• Manage and coach one direct report, contributing to the growth and development of talent within the team.

Skills for Success
Educational Position Requirements:
Bachelor’s degree in Merchandising, Business, Marketing, or a related field.
 

Years of Related Professional Experience:
7+ years in merchandising, with at least 2 years in the collaborations or fashion partnerships space preferred.

What We Expect You Already Know:

• Strong understanding of merchandising fundamentals and product creation processes

• Proven experience managing or contributing to high-profile fashion or brand collaborations

• Familiarity with partner marketplaces, and the strategic reasoning behind where and how to launch collaborative products

• Strong analytical and critical thinking skills; ability to evaluate product and market performance

• Strong presentation and communication skills; ability to influence internal and external stakeholders

• Experience managing cross-functional initiatives and timelines across product, marketing, and operations

Product Creation & Merchandising Strategy

• Own and drive the seasonal merchandising strategy for all collaborations globally

• Build product briefs and lead collaboration with Design and Development teams to deliver compelling assortments

• Define line architecture, segmentation, and distribution strategy by channel, consumer, and region

• Ensure product vision aligns with both brand direction and partner expectations

• Assess partner and product fit from both a cultural and commercial standpoint

Business Operations & Cross-Functional Leadership

• Manage merchandising deliverables across legal, finance, product operations, and marketing teams

• Own merchandising input for contracts, calendars, and internal tools

• Act as the primary merchandising point of contact across all collab workstreams

• Recommend sell-in and launch strategies (e.g., brand-owned DTC, partner exclusives, limited distribution, etc.)

• Ensure merchandising alignment across internal stakeholders at each GTM milestone

Team Leadership & Development

• Manage and coach one direct report

• Contribute to scaling and evolving the collaborations merchandising function

Qualifications & Experience
Required:

• 7+ years in merchandising, product management, or brand partnerships

• Strong understanding of fashion collaborations and how they operate within a brand context

• Experience building assortments, writing product briefs, and working cross-functionally across creative and commercial teams

• Strong analytical and business acumen with the ability to make strategic channel and segmentation decisions

• Excellent communication and presentation skills across functions and leadership levels

• Experience managing timelines, legal/milestone contracts, and merchandising workflows

Preferred:

• Experience in the fashion, outdoor, or sportswear industries

• Working knowledge of partner marketplaces (wholesale, DTC, exclusive drops)

Why This Role Matters
Collaborations are a key brand and business growth driver, and this role is critical in shaping how we bring culturally relevant, brand-building partnerships to life. If you’re passionate about product, creativity, and connection to culture, this is a unique opportunity to lead strategic work that has impact across the brand and in the marketplace.

Free To Be, Inclusion & Diversity
As a purpose-led, performance-driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.