Marketing Manager, Federal/State
Skills
- 5+ years B2B marketing experience with 3+ years in Federal civilian public sector marketing
- Proven account-based marketing (ABM) and demand-generation experience
- Strong knowledge of federal personas, procurement, and purchasing cycles
- Campaign planning and execution across digital and outbound channels
- Experience with segmentation, intent data, and performance analytics
- Cross-functional collaboration with sales, product marketing, and compliance/legal
Responsibilities
- Develop and execute ABM strategies to generate qualified pipeline across targeted State and Federal agencies
- Design scalable programs aligned to public sector procurement cycles and verticals (public safety, education, transportation, federal)
- Own audience segmentation using firmographics, RFP/RFI activity, and intent data to prioritize outreach
- Execute integrated campaigns (email, events, direct mail, webinars, digital ads) and optimize via A/B testing and analytics
- Collaborate cross-functionally with Federal/SLED sales, MDRs, product marketing, partners, and legal/compliance
- Build and maintain dashboards to report campaign KPIs, lead progression, and contract wins; surface insights to leadership
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
- Equivalent professional experience accepted in lieu of degree
Benefits
- Comprehensive medical, vision, and dental plans (employee premiums covered under at least one plan)
- HSA with employer contributions and FSA options
- Expanded mental health support and wellness/fitness benefits
- Paid parental leave, fertility benefits, and fertility stipend
- Flexible PTO, firmwide extended holidays, and paid holidays
- Professional development stipend
- Healthy lunches provided daily and commuter benefits
Average salary estimate
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