Brand Marketing Manager, Programs
Skills
- B2B marketing and event/program marketing experience
- Proven track record driving registrations/ticket sales and pipeline through campaigns
- Experience with multi-channel demand generation and sales collaboration
- Strong analytical skills and experience tracking performance metrics across channels
- Project and budget management for complex, cross-functional programs
- Proficiency with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot)
Responsibilities
- Create and execute integrated, multi-channel campaigns (email, social, digital, events) to drive awareness and registrations for VerkadaOne and other brand programs
- Partner with Sales to develop toolkits, playbooks, incentives, and outreach campaigns that convert pipeline into event attendees
- Ensure brand voice and visual consistency across emails, landing pages, social posts, and creative assets
- Coordinate with product marketing, demand-gen, creative, comms, and regional teams to align campaign execution
- Track campaign performance, report on metrics, and recommend optimizations to improve ROI and pipeline contribution
- Develop customer and partner engagement activities to amplify community storytelling and brand moments
- Manage project timelines, budgets, and cross-functional reviews to ensure timely and on-budget delivery
Education
- Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience
- Relevant continuing education or certifications in marketing, analytics, or event management preferred
Benefits
- Comprehensive medical, dental, and vision coverage with 100% employee premium coverage on at least one plan
- HSA with employer contributions and FSA options
- Expanded mental health support and wellness/fitness benefits
- Paid parental leave, fertility benefits, and fertility stipend
- Flexible PTO, paid holidays, and firmwide extended holidays
- Professional development stipend
- Daily healthy lunches provided and commuter benefits
- Potential eligibility for discretionary bonuses and equity (RSUs)
Average salary estimate
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