Product Manager, GTM

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.

The Go-to-Market (GTM) Technology team empowers Toast’s Sales, Marketing, and Customer Success teams by building scalable, data-driven systems and tools that enable teams to engage customers effectively and drive business growth.

As a Product Manager of GTM Technology, you will lead initiatives that enhance and evolve Toast’s GTM systems ecosystem — including Salesforce, marketing automation tools, and other key enablement technologies. You’ll partner closely with cross-functional leaders to ensure our GTM teams have the tools and insights needed to operate efficiently, make data-informed decisions, and deliver an exceptional customer experience.

This is a new and impactful role designed to drive operational excellence and enable scale as Toast continues to grow rapidly. You’ll help define and execute the roadmap that powers how we attract, engage, and retain customers across the entire GTM funnel.

About this roll* (Responsibilities) 

• Partner with the Director of Product Management to develop a product vision and roadmap for GTM technology initiatives that align with Toast’s overall growth strategy.
• Collaborate with stakeholders across Sales, Marketing, Customer Success, and Revenue Operations to understand business needs and translate them into actionable product requirements.
• Own GTM systems products and workflows, including defining product specifications, prioritizing enhancements, and tracking key performance metrics.
• Lead discovery to identify pain points across internal GTM teams, and translate those into scalable technology and process improvements.
• Drive execution on key system improvements — from CRM and lead management workflows to integrations with marketing and success platforms.
• Conduct competitive and market research to ensure Toast’s GTM systems align with best-in-class tools and processes.
• Partner with Engineering, Business Systems, and Data teams to ensure robust and sustainable implementations of GTM tools and data architecture.
• Communicate progress, trade-offs, and recommendations clearly to cross-functional stakeholders to drive alignment and transparency.

Do you have the right ingredients*? (Requirements)

• Proven ability to make data-driven decisions and define priorities that align with strategic company objectives.
• Strong communication and stakeholder management skills, with a track record of partnering effectively across multiple business functions.
• Experience turning complex business challenges into clear product requirements and actionable roadmaps.
• Strength in balancing immediate operational needs with long-term system scalability and automation opportunities.
• Demonstrated ability to influence cross-functional decision-making and drive measurable impact on GTM efficiency and customer engagement.

Bonus ingredients (a pinch of salt):

• Prior product experience working with Sales, Marketing, or GTM technology platforms (e.g., Salesforce, HubSpot, Gainsight, or similar).
• Experience working within a Revenue Operations or Sales Enablement function prior to transitioning into product management.

AI at Toast

At Toast we’re Hungry to Build and Learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

*Bread puns encouraged but not required