Senior Marketing Data Analyst

Introduction:

The Zebra is revolutionizing how consumers research and shop for insurance. We intentionally strive to build diverse teams that feel inclusive for all. Our motto is "All Stripes Welcome," and we put that into practice by valuing both traditional and non-conventional backgrounds and perspectives. Our Zeebs are passionate about learning, growing, & working together to tackle exciting problems.

As a Senior Marketing Analyst, you will play a critical role in shaping data-driven strategy across our marketing organization. You will analyze the performance of organic and paid acquisition channels, evaluate marketing spend efficiency, and help uncover opportunities for growth. You’ll partner closely with marketing, product, and engineering teams to inform SEO and SEM optimization, guide experimentation, and evaluate emerging channels or partnerships. The ideal candidate brings deep analytical rigor, strong communication skills, and experience translating complex marketing data into clear, actionable insights that accelerate business performance.

Location:

Our employees can choose to work remotely in the U.S. Join us in our Austin, Texas office, or opt for a hybrid setup. Whether you prefer the structure of an office, the convenience of remote work, or a mix of both, we support what works best for you!

Please note - At this time we are not able to hire in California, Massachusetts, New Jersey, and New York.

What You'll Do:

• Conduct exploratory data analysis and monitor key marketing metrics to uncover trends, patterns, and opportunities across organic and paid channels, applicant quality, and long-term value.

• Partner with marketing managers, engineers, and cross-functional stakeholders to define data requirements that support SEO initiatives, SEM optimization, landing page development, and new channel exploration.

• Collaborate with marketing partners to design, run, and analyze experiments, including SEO tests, SEM optimizations, and landing page variations.

• Deliver optimization insights for ongoing marketing initiatives through ad-hoc analysis and performance dashboards.

• Effectively communicate findings to technical and non-technical teams, translating complex data into understandable and actionable stories.

What We're Looking For:

As we evaluate candidates across all roles, we look for folks with a strong sense of ownership, great communication and collaboration skills, and a dedication to continuous improvement.

• 5+ years of professional (or comparable) analyst experience

• Intermediate to advanced SQL experience, with Python knowledge being a plus

• Experience with BI platforms (e.g. Looker, Tableau, Google Analytics, Hex)

• Strong analytical skills and a passion for problem-solving, with a history of delivering data-driven solutions

• Familiarity with marketing analytics and experimentation methodologies

• Knowledge of the insurance industry, including familiarity with insurance products and related data analysis is a plus

Benefits & Perks:

Inclusive and healthy environments are crafted intentionally. All of our employees can join and participate in (or create your own!) Employee Resource Groups. Here are some other wonderful perks of working here:

• Competitive Compensation & Stock Option Offering

• Health, Dental, Vision & Disability Coverages

• HSA offering + employer contribution

• 401k plan + employer match

• Unlimited PTO (paid time off)+ the flexibility to enjoy it

• Paid Parental Leave Program

• Wellness perk ($100/month)

• Pet Adoption Reimbursement ($300/year)

• Learning & Development Opportunities

• Join a team that truly lives their values (outside of the office. Cliche, we know… but we really mean it)

The final salary amount will be determined based on a variety of factors, including experience, skills, internal equity, and insights gained throughout the interview process

About The Zebra:

The Zebra is the nation’s leading, independent insurance comparison site. With our dynamic, real-time quote comparison tool, consumers can identify insurance companies with the coverage, service level, and pricing to suit their unique needs. Headquartered in Austin, Texas, The Zebra has sought to bring transparency and simplicity to insurance shopping since 2012 -- it's “insurance in black and white.”

We've garnered attention and investment of some of the nation’s top venture capitalists. Check out all of our awards & recognition!

Our core mantra is "All Stripes Welcome." As part of our dedication to maintaining an inclusive and diverse workforce, we provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability or genetics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform core job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.