Senior Director of Product Marketing (Remote from North Carolina)
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Director of Product Marketing in North Carolina.
This role leads the product marketing function for a high-growth technology organization, shaping go-to-market strategy, messaging, and positioning across complex technical solutions. The Senior Director will manage a team of product marketers, develop compelling content, and partner closely with Sales and Product teams to drive adoption and revenue. This position requires strategic thinking combined with hands-on execution, ensuring successful product launches, customer engagement, and market differentiation. The ideal candidate thrives in a fast-paced, innovative environment, translating complex technology into clear, impactful narratives while driving measurable business outcomes.
- Lead and scale the product marketing team, establishing processes, ownership, and cross-functional alignment.
- Develop go-to-market strategies and execute product launches, aligning Product, Sales, and Marketing teams.
- Craft global positioning, messaging, and product narratives that resonate across target audiences and markets.
- Create sales enablement materials including presentations, battlecards, training, and objection-handling guides.
- Produce high-impact content such as whitepapers, case studies, eBooks, and marketing collateral.
- Build customer advocacy programs and manage relationships with key clients to generate references.
- Conduct competitive and market intelligence to inform strategy and support sales success.
- Monitor KPIs to evaluate product marketing effectiveness and optimize future initiatives.
- 8+ years of B2B product marketing experience with demonstrated success scaling functions in fast-growing technology companies.
- Strong technical understanding to translate complex solutions into clear, differentiated stories.
- Proven expertise in customer segmentation, positioning, packaging, and go-to-market strategy.
- Track record of cross-functional leadership, collaborating with Sales, Product, Marketing, and executive teams.
- Data-driven decision-making, using customer insights, win/loss analysis, and market research.
- Excellent written, verbal, and visual communication skills, capable of influencing stakeholders at all levels.
- Results-oriented, proactive, and capable of driving initiatives in ambiguous environments.
- AI-savvy with experience leveraging AI tools in product marketing processes.
- Bonus: experience in analyst relations or related customer advocacy programs.
- Competitive salary with performance-based incentives.
- Fully remote flexibility within the United States.
- Comprehensive healthcare and wellness benefits.
- Opportunities for career growth and professional development.
- Exposure to innovative technology and high-impact strategic projects.
- Collaborative, mission-driven, and inclusive work environment.
Why Apply Through Jobgether?
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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