Local Digital Marketing Specialist
Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
For more information about our benefits, see below!
We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."
Job Summary
The purpose of this role is to assist in development and implementation of the strategy for increasing Rentokil Terminix brands and markets online presence in digital environments. This role serves as a support link between the marketing, product, and field teams with local strategies and planning. This role will help develop and execute strategies to increase reach and revenue for assigned markets and geographic regions across all marketing channels and functions. This individual will help connect internal stakeholders, agency contacts, and external partners to improve online visibility, reputation, and conversion rates.
Key Performance Indicators
Drive traffic to all Rentokil Terminix online entities
Improve quantity and quality of online reviews
Increase online conversions with localized techniques
Support marketing, product, and field teams to meet branch, region, division, company, etc. goals
Principal Duties and Responsibilities
Develop local digital strategies to promote Rentokil Terminix brand products and services
Develop strategies to monitor and enhance branch local listings, with the aim of increasing online visibility and improving SERP rankings
Design and test review generation techniques across several platforms to improve overall average star ratings
Maintain and manage online reviews and star ratings to enhance the reputation of the company and branches
Analyze branch reputation and generate actionable reports to be shared with colleagues in the field
Assist in the development and production of on-page content to meet predetermined KPIs
Lead the development and execution of off-site SEO strategies aimed at improving website authority and rankings by branch and geographic region
Stay up-to-date with industry trends and search engine algorithm updates
Develop and execute plans to drive customers to the website and enhance the eCommerce experience
Simplify reporting metrics to gain a better understanding of customer trends across multiple marketing channels and geographic regions
Provide insights from marketing reports to help create action plans for the marketing and field organizations.
Required Experience
3+ years of local digital marketing experience required
5+ years of marketing experience preferred
Knowledge of digital tools a plus: google analytics, ads, search console, Moz, BrightLocal
Proven track record of collaboration to improve online visibility and engagement
Strong verbal and written communication skills
Required Leadership Traits and Characteristics
Strategic Thinker, Results Oriented, Strong Communicator, Collaborative, Team Player, Detail Oriented, Proactive, Adaptable, Organized
Formal Education, Qualifications or Training
Bachelor's degree in Marketing, communications, or related field
No sponsorship or OPT available
Base Pay Range $69,700 - $90,600/ year
While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).
#LI-Remote
Why Choose Us?
A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.
Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.
Click here to read more about our Total Rewards Program which includes:
Professional and Personal Growth
Multiple avenues to grow your career
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Savings and Retirement
401(k) retirement plan with company-matching contributions
Work-Life Balance
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility
We are looking for individuals who want to make a difference where our customers live and work. Is that you?
This company is a Drug Free workplace.
Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.
California residents click here to review your privacy rights.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
By applying to this job, you agree to receive initial texts from systems used on behalf of Rentokil North America, Inc., possibly including Workday, Loop, and HireVue. These systems utilize text messages to communicate with you throughout the application, interview, and pre-hire processes. You can set your communication preferences or opt out of text messages from each system at any time following the initial message. Message and data rates may apply.
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Terminix is a global leader in pest management, with over 95 years of experience. With more than 11,700 colleagues and 380 locations around the world, Terminix services over 2.9 million customers. We are proud to live and work in the same neighbor...
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