Sr. Brand Manager, Marketing - Ore-Ida

Job Description

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. 

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy & Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone.  You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Position Summary

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Senior Brand Manager you will be at the center for some of the biggest decisions we make.

Senior Brand Managers are leaders in our brands, businesses, and people: You turn ideas into actions. Your responsibilities will span strategy, brand positioning, customer relationships and sell-in. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.

The Senior Brand Manager role on Ore-Ida brings the opportunity lead an iconic brand at a pivotal point in its lifecycle. Ore-Ida is growing significantly, outpacing its competitors, and ready to come into the big leagues. You will be asked to think outside the box and inspire the full team to do the same. 

Key Responsibilities:

• Brand Management: Oversee the Ore-Ida portfolio, ensuring alignment with overall company objectives and market trends.

• Strategic Development: Create and implement brand strategies, annual business plans, and category stories that drive growth and enhance brand positioning.

• P&L Ownership: Take ownership of the Profit and Loss (P&L) for the Ore-Ida brand, ensuring accountability for volume, profit, and market share objectives.

• Demand Forecasting & Commercialization: Oversee demand forecasting efforts, commercialization activities, and manage product/package changes, ensuring quality improvements and cost reductions.

• Market Analysis & Insights: Utilize syndicated data sources to analyze brand performance against competitors, translating insights into action plans that support key business targets.

• Marketing Activation: Collaborate closely with the Communications Senior Brand Manager to execute marketing activations across various channels, ensuring alignment with the brand’s innovation roadmap.

• Project Oversight: Manage key projects related to new product launches and brand refresh initiatives, making real-time adjustments to deliver or exceed performance targets.

Skills Required:

• Proven ability to think strategically and define long-term goals while remaining detail-oriented in execution.

• Experience developing and executing strategic growth plans over 1-year and 3-year horizons that resulted in measurable brand growth.

• Demonstrated success in driving demand through the marketing mix (product, price, place, promotion) and the ability to coach others in this area.

• Strong business acumen with expertise in demand forecasting, consumption analysis (point of sale and consumer panel data), and P&L management.

• Excellent prioritization skills, with a track record of maximizing the impact of limited resources.

• Experience in building and refreshing brand foundations, including establishing brand aspirations and defining consumer targets.

• Passion for team development and culture building, with prior experience in managing a team effectively.

• Strong communication skills, with the ability to articulate strategies and influence stakeholders effectively.

• Entrepreneurial mindset with a strong bias for action and a results-oriented approach.

Qualifications:

• Proven track record of drive for results and leadership

• Prior experience managing a P&L preferred

• Operates with agility with solid problem solving and simplification skills

• Strong communication, influence and relationship building skills in a cross-functional team environment

• Proven collaborator who brings teams together to solve problems

• Prior proven experience in marketing for a CPG company or experience supporting on the agency side (advertising, consulting, media)

• Models resiliency in a dynamic, fast paced work environment that requires flexibility to manage multiple simultaneous projects

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.