Performance Marketing Manager

Introduction:

The Zebra revolutionizes how connected consumers research and shop for insurance. We intentionally strive to build diverse teams that feel inclusive for all. Our motto is "All Stripes Welcome," we put that into practice by valuing traditional and non-conventional backgrounds and perspectives. Our Zeebs are passionate about learning, growing, & working together to tackle exciting problems.

About the Role:

We’re looking for a Performance Marketing Manger to help us level up how we talk to our customers. This isn’t just about sending emails — it’s about building thoughtful, automated touchpoints that feel useful, personal, and maybe even a little delightful.

Location:

Our employees can choose to work remotely in the U.S. Join us in our Austin, Texas office, or opt for a hybrid setup. Whether you prefer the structure of an office, the convenience of remote work, or a mix of both, we support what works best for you!

Please note - At this time we are not able to hire in California, New Jersey, Massachusetts, and New York.

What You'll Do:

You’ll thrive here if you’re equal parts creative and analytical: excited about pushing into new media opportunities, disciplined about measurement and ROI, and hungry to grow your skills in a fast-moving, data-driven environment.

• Own performance marketing campaigns across paid social (Meta, Snap, TikTok, etc.), media networks, and other emerging platforms.

• Continuously test new channels, partners, and creative formats to expand our reach and uncover scalable opportunities.

• Develop hypotheses, design experiments, and measure results to drive insights and optimize ROI.

• Manage budgets, pacing, and forecasts across multiple campaigns and channels.

• Partner with creative and brand teams to brief and refine ad assets tailored to each platform.

• Report on campaign performance, channel mix, and learnings to cross-functional stakeholders.

• Stay ahead of trends in performance marketing and identify new opportunities for growth.

What We're Looking For:

• 7-10 years of experience in performance marketing, with direct ownership of paid social channels (Meta, Snap, TikTok strongly preferred)

• Proven track record of scaling campaigns and optimizing CAC/LTV

• Comfort with data analysis, A/B testing, and performance measurement (e.g., Google Analytics, MMPs, internal dashboards)

• Strong communication skills with the ability to translate performance insights into business impact

• Curiosity and adaptability — eager to experiment with new channels and approaches

• Experience in insurance, fintech, or another high-consideration category is a plus
  

Interview Process:

• Recruiter Interview

• Hiring Manager Interview

• Final Panel Interview

Benefits & Perks:

Inclusive and healthy environments are crafted intentionally. All of our employees can join and participate in (or create your own!) Employee Resource Groups. Here are some other wonderful perks of working here:

• Competitive Compensation & Stock Option Offering

• Health, Dental, Vision & Disability Coverages

• End early Fridays (wrap up work at 2pm CST on Fridays!)

• Sabbatical program for tenured employees

• HSA offering + employer contribution

• Fertility support through Carrot

• $100 monthly wellness perk

• $300 pet reimbursement program

• 401k with match

• Unlimited PTO (paid time off)+ flexibility to enjoy it

• Paid Parental Leave Program

• Learning & Development Opportunities

• Join a team that truly lives their values (outside of the office. Cliche, we know… but we really mean it)

The base salary range for this position is $90,000 - $100,000 per year. The final salary amount will be determined based on a variety of factors, including experience, skills, internal equity, and insights gained throughout the interview process.

About The Zebra:

The Zebra is the nation’s leading, independent insurance comparison site. With our dynamic, real-time quote comparison tool, consumers can identify insurance companies with the coverage, service level, and pricing to suit their unique needs. Headquartered in Austin, Texas, The Zebra has sought to bring transparency and simplicity to insurance shopping since 2012 -- it's “insurance in black and white.”

We've garnered the attention and investment of some of the nation’s top venture capitalists. Check out all of our awards & recognition!

Our core mantra is "All Stripes Welcome." As part of our dedication to maintaining an inclusive and diverse workforce, we provide equal employment opportunities (EEO) to all employees and applicants regardless of race, color, religion, sex, national origin, age, disability or genetics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform core job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation!