Lifecycle Marketing Specialist

Introduction:

The Zebra revolutionizes how connected consumers research and shop for insurance. We intentionally strive to build diverse teams that feel inclusive for all. Our motto is "All Stripes Welcome," we put that into practice by valuing traditional and non-conventional backgrounds and perspectives. Our Zeebs are passionate about learning, growing, & working together to tackle exciting problems.

About the Role:

We’re looking for a Lifecycle Marketing Specialist (2–5 years of experience) to help us level up how we talk to our customers. This isn’t just about sending emails — it’s about building thoughtful, automated touchpoints that feel useful, personal, and maybe even a little delightful.

Location:

Our employees can choose to work remotely in the U.S. Join us in our Austin, Texas office, or opt for a hybrid setup. Whether you prefer the structure of an office, the convenience of remote work, or a mix of both, we support what works best for you!

Please note - At this time we are not able to hire in California, New Jersey, Massachusetts, and New York.

What You'll Do:

• Run the day-to-day of our lifecycle campaigns: from sketching the idea, to setting it up in Iterable/Customer.io/Braze, to QA’ing that pesky broken link, to pushing “go.”

• Work with design, copy, and product folks to make sure every message has the right voice and vibe for where the customer is in their journey.

• Build segmentation and personalization that actually makes sense (not “Hi {first_name}”).

• Keep an eye on deliverability, run experiments, and figure out what’s working (and what isn’t).

• Share insights with the team so we’re always getting sharper together.

What We're Looking For:

• You’ve got 2–5 years in lifecycle/email/CRM marketing, ideally at a place where things moved fast.

• You’ve spent real time in Iterable, Customer.io, Braze, or something similar and know your way around workflows, triggers, and experiments.

• You’re analytical enough to spot trends and translate them into better campaigns.

• You’re detail-obsessed — catching a typo before it goes out to 500k people is your idea of a good day.

• You can juggle multiple campaigns without losing your mind (or your cool).

• You’re collaborative, curious, and not afraid to test and break things in the name of learning.

Experience that will Impress the Heck Out of Us:

• You’ve worked with push, SMS, or in-app messaging too.

• You can hack a bit of HTML/CSS to fix an email.

• You’ve thought about the full customer journey beyond just “open rates.”

Interview Process:

• Recruiter Interview

• Hiring Manager Interview

• Final Panel Interview

Benefits & Perks:

Inclusive and healthy environments are crafted intentionally. All of our employees can join and participate in (or create your own!) Employee Resource Groups. Here are some other wonderful perks of working here:

• Competitive Compensation & Stock Option Offering

• Health, Dental, Vision & Disability Coverages

• End early Fridays (wrap up work at 2pm CST on Fridays!)

• Sabbatical program for tenured employees

• HSA offering + employer contribution

• Fertility support through Carrot

• $100 monthly wellness perk

• $300 pet reimbursement program

• 401k with match

• Unlimited PTO (paid time off)+ flexibility to enjoy it

• Paid Parental Leave Program

• Learning & Development Opportunities

• Join a team that truly lives their values (outside of the office. Cliche, we know… but we really mean it)

The base salary range for this position is $70,000 - $82,000 per year. The final salary amount will be determined based on a variety of factors, including experience, skills, internal equity, and insights gained throughout the interview process.

About The Zebra:

The Zebra is the nation’s leading, independent insurance comparison site. With our dynamic, real-time quote comparison tool, consumers can identify insurance companies with the coverage, service level, and pricing to suit their unique needs. Headquartered in Austin, Texas, The Zebra has sought to bring transparency and simplicity to insurance shopping since 2012 -- it's “insurance in black and white.”

We've garnered the attention and investment of some of the nation’s top venture capitalists. Check out all of our awards & recognition!

Our core mantra is "All Stripes Welcome." As part of our dedication to maintaining an inclusive and diverse workforce, we provide equal employment opportunities (EEO) to all employees and applicants regardless of race, color, religion, sex, national origin, age, disability or genetics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform core job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation!