Digital Marketing Manager

Title: Digital Marketing Manager

Pay: $80,000

Hours: 32 hrs/week

Classification: Exempt, full-time, permanent 

Location: Virtual with roots in/connections to any of the following states: AL, AR, FL, GA, KY, LA, MS, NC, SC, OK, TN, TX, VA

Travel: 15% of the time (project-based)

WHO WE ARE

At New Disabled South (501c3), we are building a coalition across the South that centers the needs and daily experiences of disabled people. Our mission is to improve the lives of disabled people and cultivate strong disability rights and disability justice frameworks in the South. We do this by:

• Organizing our communities around the most critical issues we face 
• Tracking legislation and policy that directly affects disabled people and educating our communities on its impacts
• Advancing legislative priorities that center our wellbeing and liberation
• Leading research on key issues 
• Changing media and social narratives about disabled people

Through this work, we impact the allocation of resources in our states, increase our collective power, and make this country a better place for us to live. We do this all with the lives and experiences of disabled people at the center (nothing about us without us).

Per our 2023-2025 Strategic Plan, we are centering 3 strategic priorities to advance our mission: Poverty & Care, Criminalization, and Democracy. 

ROLE OVERVIEW

The Digital Marketing Manager is responsible for collaborating on and executing New Disabled South’s digital marketing strategy, with a strong emphasis on email marketing, website management, digital campaigns, and performance reporting. This role combines hands-on execution with project coordination and oversight of external creative partners.

WHO WE’RE LOOKING FOR

This role is for someone who can own part of our digital presence end-to-end.  Strategizing, implementing, and optimizing campaigns that grow engagement and advance our mission. You’ll be equally comfortable building an email campaign, reviewing website analytics, and coordinating with designers and developers to improve our digital platforms.

The Digital Marketing Manager will be responsible for the following priorities…

Email Marketing & Campaigns

• Manage all aspects of email campaigns, including newsletters, advocacy alerts, fundraising appeals, and organizational announcements.
• Develop and test strategies to grow and segment email lists.
• Track campaign performance and optimize for engagement, conversions, and fundraising goals.

Website Management

• Maintain and regularly update website content to ensure accuracy, accessibility, and alignment with brand and organizational priorities.
• Work with developers/designers as needed to improve website functionality, SEO, and user experience.
• Ensure the website is a strong hub for campaigns, storytelling, and resources.

Digital Campaigns & Coordination

• Create and manage content calendars across email and web.
• Coordinate with the Communications Associate, contractors, and leadership to ensure timely delivery of assets.
• Support cross-platform consistency of messaging, accessibility, and branding.

Analytics, Reporting & Optimization

• Produce regular reports on email and website performance.
• Translate metrics into actionable recommendations to improve reach and engagement.
• Track KPIs aligned to organizational campaigns and goals.

QUALIFICATIONS:

Required:

• 4+ years of experience in digital marketing, with proven success in email campaign management and website oversight that centers accessibility and inclusion.
• Strong project management skills with the ability to manage multiple priorities while working collaboratively in a values-driven, justice-oriented environment.
• Experience using email marketing platforms (e.g., Mailchimp, Constant Contact, Action Network, EveryAction, etc.) and website CMS (e.g., WordPress, Drupal, Squarespace), with a commitment to ensuring all digital content meets accessibility standards (e.g., alt text, plain language, captioning, screen reader compatibility).
• Strong writing and editing skills with a focus on audience engagement, particularly the ability to communicate complex ideas clearly, respectfully, and in alignment with disability justice principles.
• Demonstrated commitment to equity and justice, and an understanding of the cultural, social, and political realities faced by disabled people in the South.
• Willingness to actively participate in weekly team meetings and organizational check-ins, contributing to a culture of transparency, accountability, and collective care.

Preferred:

• Experience managing external creative professionals (designers, developers, or agencies).
• Strong analytical skills, including comfort with Google Analytics or comparable tools.
• Familiarity with digital accessibility standards.

WHAT SUCCESS LOOKS LIKE:

• Engaging, high-quality email campaigns that grow our audiences and meet advocacy/fundraising goals.
• A dynamic, accessible, and regularly updated website that reflects NDS’s mission and priorities.
• Smooth coordination with staff and external partners, ensuring timely delivery of assets.
• Clear, consistent reporting that drives informed decisions and campaign improvements.

COMPENSATION & BENEFITS

We offer…

• 4-day, 32-hour workweek (Fridays off!) with flexibility to work how, when and where you want
• Open Paid Time Off/Sick Leave policy
• Platinum Medical Insurance (100% of premium covered for employees; 50% of premium covered for dependents)*
• Dental, Vision, Life Insurance (100% of premium covered for both employees and dependents)*
• $1,000/year professional development stipend
• $200 Work from home stipend
• $75 monthly Internet + phone stipend
• Parental Leave: NDS will pay 3 months Full Time off with Full Time pay and another 3 months Part Time hours with Full Time pay
• Medical Leave: We cover the salary differential for either Short Term Disability or Long Term Disability for 3 months or until the conclusion of the leave, whichever is shorter
• 2 months paid sabbatical after 4 years of service to NDS*
• Over 3 weeks in organization-wide office closures, including a two-week winter break and 1 week summer break

*full-time staff only

HOW TO APPLY

Please submit the following via the Workable platform:

• Your resume and cover letter
• Respond to our screening questions on the Workable platform
• One relevant work sample

The job will close on September 22nd, 2025, and we will begin interviewing on October 13, 2025. Our target candidate start date is January 2026. 

Due to the volume of applications we receive and our very small team, it is not feasible for us to respond to every single application nor provide individual feedback on why we have chosen/not chosen to advance a candidate in the process. Candidates who have been selected to advance in the process will hear back within 2 weeks of the closing date. All candidates who interview will receive direct communication regarding their status at the conclusion of that round of interviews.

DO YOU THINK THIS MIGHT BE YOU?

If you see yourself in this job description but don’t feel like you meet every single criteria, we encourage you to apply anyway! Research shows that individuals from historically marginalized groups tend to self-select out of opportunities at higher rates. We take a holistic approach to all of our hiring practices and want to hire those who best align with our mission and goals.

New Disabled South is an equal opportunity employer to all regardless of race, color, national origin, ancestry, sex, marital status, disability, religious or political affiliation, actual or perceived gender  identity, age or sexual  orientation. We encourage those who identify as disabled to apply.

OUR NON-NEGOTIATION POLICY

New Disabled South is committed to paying competitive wages and upholding sustainable equity practices. Due to the ways in which salary negotiations perpetuate existing structural inequities, NDS as a practice does not participate in a salary negotiation process for any candidate. We will make our best offer, and it will be the same regardless of the candidate.