Complex Director of Sales - The Cloudveil Hotel

ABOUT US

The Yarrow Group is a collection of independently spirited and branded hotels focused on remarkable hospitality™. We see every day as an opportunity to enrich the lives of our employees, guests, and communities. Our vision, mission, values and commitments are at the core of every decision we make and every person we hire. No heroes, no egos–just a diverse group of individuals with solid relationships built on a foundation of trust that honors our employees, guests, and investors.

OUR VALUES

We Engage and We Listen

We Care and We Own

We Provide and We Ensure

We Appreciate and We have Fun

JOB OVERVIEW

The Complex Director of Sales is accountable for the strategic oversight and execution of all sales initiatives for The Cloudveil and SpringHill Suites in Jackson, Wyoming. This senior leadership role is charged with driving top-line revenue growth, optimizing market segmentation, and ensuring full alignment with brand standards and overarching business objectives for each property. The ideal candidate brings a proven track record in both luxury and select-service environments, with the ability to craft and implement differentiated sales strategies that honor the distinct market positioning and guest experience of each hotel.

This role demands a dynamic leader who can balance the individuality of each property with a unified sales strategy that maximizes profitability and guest satisfaction.

ESSENTIAL JOB FUNCTIONS

Strategic Sales Leadership

·         Develop and implement a comprehensive sales strategy that aligns with each property's brand positioning and overall business objectives.

·         Oversee all sales segments including group, transient, corporate, and leisure across both hotels

·         Lead the creation and execution of annual sales plans, segment-specific action plans, and budgets for each property.

·         Conduct regular competitive set analysis and local market reviews to identify growth opportunities.

Team Development and Performance Management

·         Recruit, lead, mentor, and inspire a multi-property sales team, fostering a culture of accountability, collaboration, and excellence.

·         Facilitate cross-training and collaboration between luxury and select service sales teams to optimize resources.

·         Conduct regular performance evaluations, coaching sessions, and professional development initiatives

Account Management & Client Development

·         Cultivate relationships with key accounts, travel advisors, corporate clients, group planners, and travel consortia.

·         Personally manage top-producing accounts and oversee the handling of high-value RFPs and contracts.

·         Represent the properties at tradeshows, client events, networking functions, and sales missions.

Revenue Generation

·         Partner with revenue management to optimize pricing, distribution, and channel performance

·         Monitor sales KPIs and pacing reports, adjusting strategy as needed.

Operational Collaboration

·         Partner closely with General Managers, Marketing, and Operations to ensure that sales strategies align with guest experience standards and property capabilities.

·         Champion property-specific initiatives, events, packages, and local partnerships that elevate visibility and drive demand.

ESSENTIAL QUALIFICATIONS

·         Minimum 5 years of progressive hotel sales leadership, preferably in resort or luxury environment

·         Proven success in managing multi-property or complex sales structures

·         Deep understanding of leisure, corporate, group, and SMERF segments

·         Strong analytical skills and fluency in CRM, STR, Salesforce, and revenue systems

·         Experience with major hotel brand systems (e.g., Hilton, Marriott, IHG)

·         Excellent communication, negotiation, and leadership skills

PHYSICAL DEMANDS & WORK ENVIRONMENT

The physical demands & work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; use hands to handle or feel, reach with hands and arms; talk or hear; and taste or smell. The employee frequently is required to walk and climb or balance. The employee is occasionally required to sit and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Medical, dental and vision insurance, 401k with company match, Generous PTO program.