Event Marketing Manager

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Nielsen Event Marketing creates best-in-class events and experiences across the media ecosystem. The Senior Manager will strategically lead innovative marketing events, experiential programs and internal activations to enhance brand value, drive ROI, support sales and employee connections. This role will be instrumental in shaping Nielsen's presence at key industry events, developing impactful client experiences and fostering a strong internal culture through engaging employee events.

Reporting to the Senior Director, Event Marketing, this role will help shape the strategic direction for Nielsen’s event portfolio, ensuring activations strongly bring the brand to life and align with marketing, business and employee engagement goals. A deep understanding of experiential marketing and the ability to translate strategy into engaging experiences both externally and internally, is crucial. This role requires a proactive leader who can manage complex projects, budgets, and inspire cross functional teams to deliver exceptional results for both external and internal audiences.

As a key member of the Nielsen Event Marketing Team, you will play a key role in high-profile programs, including Nielsen’s presence at tentpole events like CES and Cannes Lions maximizing brand impact and lead generation. This role will also be a crucial part in the development and execution of premium experiences such as VIP dinners, educational conferences, interactive workshops, and engaging internal conferences. By leveraging innovative experiential tactics to deepen client relationships, drive business growth, and strengthen employee collaboration. This role is pivotal in ensuring all events powerfully showcase the Nielsen brand and deliver measurable impact across client, brand, and internal initiatives.

Responsibilities

• Collaborate to develop and execute a comprehensive event strategy aligned with brand marketing and sales objectives across trade shows, conferences, hosted, and internal events designed to foster employee engagement, communication, and company culture.

• Architect unique and memorable client experiences that elevate our brand presence and differentiation in the market as well as creative and impactful internal events that resonate with employees and reinforce company values.

• Cultivate strong relationships with experiential agencies and key partners to optimize event execution and brand impact across all event types.

• Lead the planning, organization, and flawless execution of event logistics, encompassing budget management, vendor negotiations, and on-site leadership.

• Partner closely with Creative, Communications, Sales and Human Resources teams to ensure all events deliver measurable results and contribute to overarching business and employee engagement goals.

• Define clear success metrics, rigorously analyze event performance data, and provide actionable insights to continuously improve future event strategies and success metrics.

Nice To Have

• 8+ years event experience with a strong focus on B2B experiential marketing and strategy, including experience planning and executing internal employee events.

• Proven success supporting high-profile industry events (e.g., CES, Cannes Lions, Advertising Week, etc) with measurable business results.

• Track record of developing innovative, large-scale events driving lead generation and brand impact. As well as experience with successful internal events that boosted employee morale or engagement.

• Experience in managing relationships with event agencies and external vendors.

• Proactive self-starter with strong resourcefulness and critical thinking.

• Ability to prioritize and manage multiple strategic projects in a fast-paced environment.

• Strong interpersonal and influencing skills for executive, client, partner, and agency relationships as well as the ability to build rapport with employees at all levels.

• Proficiency in event technology platforms (e.g., Splash, Jifflenow, Cvent).

• Experience with CRM (Salesforce preferred) for tracking event impact.

• Proficiency in Google Suite.

• Willingness to travel and work flexible hours as needed

LI-AW1

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimated salary range for a new employee has been provided. It would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

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