Senior Social Media Manager

About Us:

The Mind Company is at the forefront of mental fitness and firmly believes that caring for your mind is just as important as caring for your body.

We have a portfolio of award-winning, science-backed apps built to bring mental fitness to every mind, every day. Through Elevate, Balance, and the upcoming Spark app, The Mind Company helps millions of people around the world improve key cognitive and mental wellness skills. Elevate, named Apple’s App of the Year, boosts real-world skills like reading, math, and memory through engaging brain training games and puzzles. Balance, selected as Google Play’s Best App, delivers personalized meditations and wellness tools to reduce stress, improve sleep, sharpen focus, and much more. And Spark, coming soon, makes learning and discovery feel effortless through delightful daily puzzles designed to expand your knowledge of the world.

The Mind Company is a fully remote company of voracious learners and passionate doers, driven by our vision to bring mental fitness to every mind, every day.

If our mission resonates with you, please consider applying!

The Role

We are seeking a highly creative and dynamic Senior Social Media Manager to lead and transform our presence on Instagram, TikTok, Facebook, and Reddit. This role blends strategic leadership and hands-on creative execution: you will serve as both a creative strategist (helping set the vision and quality bar for our social media presence) and a producer (able to generate excellent social media content that resonates).

Your mission is to grow vibrant communities, create viral content, and authentically represent our brand in ways that resonate with people of all ages who care about mental fitness — from those seeking an educational or professional edge to those looking to prevent cognitive decline.

You will establish and own the social media function end-to-end, reporting directly to the VP of Marketing and collaborating with a talented team. With significant autonomy, you’ll shape strategy, act as a creative quality check across channels, and rapidly create and iterate engaging content across channels.

If you’re excited about spotting trends early, creating culture-shaping content, engaging authentically in online communities, and representing a brand that helps people achieve their mental fitness goals, we’d love to hear from you.

This is a fully remote position anywhere in North America, with a preference for candidates based in or around NYC, Boston, or Los Angeles.

How You'll Make an Impact

• Creative Direction & Strategy

  • Serve as a key creative voice, ensuring excellent taste and consistency across social, ads, websites, and blogs.

  • Rapidly generate fresh ideas and content concepts that reflect our product value propositions.

  • Maintain a high bar for creative execution while pushing boundaries and experimenting with new formats, including AI.

• Content Creation & Production

  • Independently create excellent social content (written, visual, video, memes, etc.) across multiple formats and platforms.

  • Rapidly spot and capitalize on emerging social media trends with content that has the potential to go viral.

  • Manage a social media calendar while remaining agile to real-time opportunities.

  • Confidently craft messages and creative that resonate with a diverse, global audience.

• Community Engagement

  • Launch and grow authentic presences on Instagram, TikTok, Facebook, and Reddit.

  • Enter and participate credibly in online communities (e.g., Reddit), engaging in conversations, AMAs, and thought leadership.

  • Foster authentic two-way engagement on social channels.

• Analytics & Optimization

  • Use data to inform decisions and refine strategies, demonstrating a consistent pattern of data-driven growth.

  • Integrate AI tools into your workflow to accelerate creativity and efficiency.

What We're Looking For:

• An impressive portfolio showcasing social growth and viral content, especially on Instagram, TikTok, and Facebook.

• Excellent taste and strong writing ability: a storyteller who can adapt across mediums and raise the bar for all outward-facing content.

• Ability to independently create engaging content — from ideation to execution — with credibility in areas like cognitive health, mindfulness, and education.

• Prior success in spotting and capitalizing on trends quickly.

• Comfort in using analytics to optimize strategy and a track record of data-driven decision-making.

• Superb project management skills, balancing independence with collaboration.

• A genuine interest in helping people improve their lives and achieve their mental fitness goals.

Bonus Skills:

• Experience with influencer marketing and affiliate partnerships.

• Familiarity with LinkedIn and YouTube Shorts.

• Solid understanding of SEO for cross-channel growth.

• Leadership experience with people management.

• Experience collaborating in distributed teams.

Compensation:

At The Mind Company, we take a thoughtful and equitable approach to compensation with the goal of offering fair and sustainable salaries to all employees. We use a market-based, pay-for-performance compensation model that we update annually with high-quality industry compensation data.

The full salary range for this role is $93,000-$137,000 USD, but a subset of the range will be used based on each candidate’s location. Final compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, experience, and location.

Finally, we believe that people should be paid equitably for their expected (and then actual) contributions rather than negotiation skills. To that end, we give all successful candidates our “first and best” offer, and have a no-negotiation policy. We also provide all employees with consistent opportunities to receive compensation increases in line with their contributions and impact throughout their tenure.

How We Hire:

At The Mind Company, we seek to build high-impact teams with high talent density, and we invest a lot of time and care into the hiring process. Your resume will be reviewed by a human, so we encourage you to keep resumes short (one page should do) and submit it as a PDF.

You can expect both a live portfolio review and behavioral interviews, during which you’ll have the opportunity to showcase your expertise.

Please note that all communication with applicants will be sent from themindcompany.com or our Applicant Tracking System, Ashby (ashbyhq.com). The Mind Company will never ask you to create a Microsoft Teams or any other online account before your interview process begins, and we do not communicate with candidates via WhatsApp. If you are asked to provide information and do not believe it is a legitimate request from The Mind Company, please contact [email protected] to validate before proceeding.

Our Commitment to Diversity, Equity, & Inclusion:

We believe that there is no single candidate profile that guarantees success in this role. Experience comes in different forms; many skills are transferable, and passion goes a long way. If your background is similar to the job description and you think you can excel in this role, please apply and tell us about yourself and the impact you could make at The Mind Company.

We also know that diversity of identity, experience, and thought leads to more creativity, better problem-solving, and wiser decisions, which is why we're dedicated to adding new perspectives to our team. We are an equal opportunity employer; committed to diversity and building an equitable and inclusive environment for people of all backgrounds and experiences, and we're taking steps to meet that commitment. We highly encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQIA+ folks, veterans, and people with disabilities.