VP of Marketing

Chainalysis has gone through rapid growth over the last few years. As Vice President of Marketing you will help the company continue to grow by driving customer acquisition through various marketing channels. Reporting directly to our Chief Revenue Officer, you will be responsible for demand generation, customer marketing, field marketing and digital marketing. You'll manage a team of field marketers who are running events, webinars, and demand generation campaigns across the government, private, and commercial sectors worldwide. You will be empowered to grow revenue, and make data-driven decisions that drive measurable customer conversion through the marketing funnel, strategically leading Chainalysis through our next stage of customer growth.

In this role, you’ll:

Build & Scale Demand Generation for Revenue Growth

• Design and lead an AI-driven demand generation engine, leveraging predictive analytics,

• automation, and hyper-personalized outreach at scale.

• Develop a multi-channel strategy that includes intent-based marketing, outbound AI-driven

• prospecting, and dynamic campaign orchestration.

• Redefine marketing funnel efficiency, ensuring a seamless transition from MQL to SQL to closed-won revenue, optimizing conversion rates at every stage.

• Experiment with emerging pipeline strategies, including community-led growth, influencer-driven campaigns, and direct engagement with high-value accounts.

Transform Field & Digital Marketing into a Revenue Machine

• Lead field marketing execution, ensuring regional sales teams are equipped with tailored, high-impact marketing programs.

• Optimize events for direct pipeline impact, shifting from traditional brand awareness to high-conversion field activations.

• Oversee performance marketing, paid media, and account-based marketing (ABM) to ensure targeted, high-quality customer acquisition at scale.

• Leverage AI and automation for digital marketing, ensuring data-driven, dynamic content delivery that matches customer intent.

Drive Marketing-Sales Alignment & Accountability

• Establish a unified demand generation framework, ensuring seamless collaboration with Sales, and RevOps.

• Implement a real-time revenue attribution model, providing clear visibility into marketing’s contribution to pipeline and closed deals.

• Ensure every marketing dollar is accountable, with transparent ROI tracking across all owned, paid, and earned media channels.

• Drive a data-first marketing culture, using advanced analytics to optimize performance and continuously improve revenue impact
  

We’re looking for candidates who have:

• 15+ years of experience in marketing supporting at a mid-to-large scale, high growth organization, including solution-selling environments with B2B SaaS products

• Sound business judgment, a proven ability to influence others, strong analytical skills, and a proven track record of taking ownership, leading data-driven analyses, and influencing results

• Experience overseeing demand generation function, as well as experience working in support of an Enterprise solutions salesforce

• Experience leading a field marketing function, inclusive of customer marketing

• Excellent leadership and team management skills

• Strong communication and interpersonal skills

• Ability to work effectively in a fast-paced and dynamic environment

• Strategic thinker with the ability to translate strategy into actionable plans

• Located on the East Coast

About Chainalysis

Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. As adoption of blockchain technology grows, more and more organizations seek access to all this ecosystem has to offer. That’s where Chainalysis comes in. We provide complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence.

You belong here. 

At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. We’re ensuring we keep learning by committing to continually revisit and reevaluate our diversity culture.

We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more here. We can’t wait to meet you.