Marketing Associate, Teachers Pay Teachers (TPT)
IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Associate for TPT. #LI-GW1
TPT (Teachers Pay Teachers) is the world’s largest marketplace for innovative educational content created by and for educators and is used by 85% of K-12 teachers in the US. We have big plans for expanding this immensely popular platform, and are looking for a Marketing Associate to help drive this growth.
In this role, you will play an essential part in scaling the content and product marketing program at TPT. You’ll help create a broad range of materials that engage and build trust with our key audiences: educators, sellers, and school administrators. We’re looking for someone who is a strong writer and communicator as well as creative, strategic, organized, proactive, and passionate about TPT’s mission to help teachers teach at their best.
This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.
WHAT YOU'LL BE DOING
- Write engaging content for educator-focused campaigns, Seller and educator communications, and always-on marketing programs
- Develop content that strengthens brand credibility, including but not limited to: emails, landing pages, blog posts, thought leadership, and more
- Devise creative content strategies to deepen engagement with existing users and to creatively reach new customers, inspiring them to shop on TPT
- Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
- Monitor brand mentions and sentiment across social channels, escalating issues where needed and proactively engaging where appropriate
- Partner with the Customer Support and Seller Community teams to troubleshoot and resolve sensitive customer issues, ensuring brand integrity and customer trust
WHAT WE'RE LOOKING FOR
- A BA/BS degree and 2-4 years of marketing and/or communications experience in a professional environment
- An exceptional writer who knows how to make every word count and who can adjust for tone based on audience and format. You can switch easily from writing messaging about a new product feature, to crafting an impactful marketing email to developing an engaging data report
- Strong knowledge of content marketing strategies and best practices, include SEO and email engagement
- A team player who has excellent interpersonal skills and can work effectively with people at all levels
- A self starter who is detail-oriented, organized, resourceful, can manage projects from start to finish and juggle multiple deadlines
- A knowledge of — or an interest in — education and edtech and can learn about the industry quickly
- Experience with Google Docs, Sheets, and Slides; WordPress; and Sprout Social
Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $70,000 - $80,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
ABOUT IXL LEARNING
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.
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