Senior Insights Manager, Guest Loyalty

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. 

A role on the Enterprise Insights team means you will be a champion for our
current and future guests, inspiring the organization to act in their best interest.
You will help partners build consumer-centric strategies and activations.
As a Senior Insights Manager, you have responsibility for understanding consumer and guest attitudes, behaviors and experiences to continuously improve the Circle loyalty programs -- all with a goal of driving increased adoption & utilization, and making Target the retailer of choice. You will be responsible for designing and executing guest or consumer research to support key initiatives. You will be the primary contact for internal partners and  will identify the appropriate research method, data source and vendor/supplier to execute work.

Core responsibilities of this job are described within this job description.  Job duties may change at any time due to business needs. 

About You

• 4 year degree or equivalent experience

• Minimum of 6 years research experience in retail and/or loyalty

• Ability to manage external vendors, including market research firms and data providers, ensuring quality and timeliness of projects.

• Ability to craft a compelling narrative around data insights that makes them accessible and persuasive to senior leadership, stakeholders, or clients.

• Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks.

• Ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms.

• Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals.

• Strong foundational knowledge of quantitative research methods and tools, including the ability to diagnose data irregularities.

• Capable of managing multiple projects simultaneously.

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.