AVP, Direct Marketing
Job Description:
Role Summary/Purpose:
The AVP, Direct Marketing is responsible for ensuring flawless, on time delivery of Synchrony Direct Marketing team channel campaigns including email, direct mail, mobile and file only campaigns, and is an expert in agile project management and deployment platform capabilities. Candidates will manage campaign setup and template approval, list selection and segmentation, and deployment of email, direct mail, mobile and file only marketing campaigns. This role influences and supports channel execution process standards (e.g., timelines, template design, data collection and refinement) across Synchrony Marketing Agile processes.
Our Way of Working
We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Liaise with clients and peers within Growth to deliver complex channel requests & problem-solving (e.g., new clients, new offers / products, escalated requests related to timeline or complexity).
Drive the re-imagination of channel execution, transforming to become more flexible, agile, and deliver expedited cross-channel campaign solutions for all portfolios.
Scum Master of Pod; runs stand-ups, assigns workload, trains Pod members on portfolio nuances, ensures completion of all work.
Act as subject matter expert for advanced channel skillsets (e.g., data, execution processes, platforms, suppliers/agencies).
Manage project initiatives as assigned (e.g., temporary resources, supplier/agency reviews, platform upgrades, client initiatives, cross-channel strategy).
Collaborate with client marketers on optimal design, creative, and segmentation to drive channel touchpoints, assisting clients with agency creative process and legal approval.
Work within designated digital platforms to build and launch email and mobile marketing campaigns.
Work within direct mail process and with direct mail vendors to bid print job and execute campaigns
Manage file selection and segmentation of Synchrony channel marketing campaigns and facilitate accurate execution of “file only” requests.
Act as mentor/coach for new hires, and/or those laboring in role.
Pursue Agile Certifications, including Scrum Master.
Audits high complexity and/or flagged campaigns, including approving campaign requirements.
Shares campaign performance metrics back to client teams and account manager for continuous campaign improvement.
Investigate, develop and champion pilot strategies for next generation channel optimization.
Ensure all campaigns meet required campaign documentation requirements.
Drive advancement and adoption of responsive design for digital (smart phone, tablet) optimization.
Ensure adherence to purchase order and invoice management procedures.
Drive continued adoption and consistent usage of Performance Marketing process tools by team and clients, including compliance with records retention.
Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
Bachelor's Degree or in lieu of degree high school diploma/GED and a minimum of 8 years of Marketing or Digital experience.
4+ years of work experience with one or a combination of the following: email marketing, direct mail marketing, mobile marketing
3+ years working with vendors to bid and audit campaigns
2+ years in a PM platform such as Workfront or the equivalent
Desired Characteristics:
A minimum of 3 years working with direct mail vendors to bid print job and execute and audit print campaigns
Experience doing end-to-end builds, journeys and deployments within an ESP like Salesforce, Responsys, Zeta, PCM/Harmony or Cheetah.
Demonstrated project management skills using agile framework
Demonstrated experience working with stakeholders and cross-functional teams.
Experience working with data segmentation and data auditing.
Demonstrated ability to creatively solve problems, develop new tactics and address implementation
Grade/Level: 10
The salary range for this position is 75,000.00 - 130,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
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