Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy, and consent to receive emails from Rise
Jobs / Job page
Head of Consumer Marketing, Link image - Rise Careers
Job details

Head of Consumer Marketing, Link

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

The Link Consumer Marketing team is responsible for building awareness, engagement, and preference for Stripe's consumer payments product: Link. We are a small dedicated unit embedded in the Product Marketing team, but you’ll partner closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science and User Research. 

What you’ll do

We’re looking for our Head of Consumer Marketing that will build and grow Stripe’s first consumer product and brand—Link. Link is Stripe’s one-click checkout and already has over 100 million consumers, with millions more joining the network every month. You’ll set Link’s multi-year consumer marketing strategy and lead a team of marketers to deploy against this strategy. You’ll conduct foundational work like defining our core positioning and target personas; you’ll develop full-funnel consumer marketing campaigns across all channels – e.g. paid media, brand activations, OOH, lifecycle marketing, and partnerships – to drive consumer engagement and growth; you’ll launch new consumer features; you’ll set our annual consumer marketing budget and regularly report out to the CMO on its ROI. 

Responsibilities: 

  • Set the vision and manage execution of Link’s integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, lifecycle marketing, partnerships, social, etc.
  • Manage a small team of marketers and make critical hires 
  • Define target market, segments, addressable audience, and target penetration, partnering closely with user research
  • Allocate marketing budget for all campaigns and report out regularly on its ROI 
  • Collaborate closely with product and product marketing to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign
  • Collaborate with partnerships and comms to define Link’s media strategy 
  • Guide our creative team with customer insights and key messages to create strong campaigns 
  • Direct and manage cross-functional teams (internal and agency). Strong project management, communication and leadership skills are a must

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.  

Minimum requirements

  • 15+ years of experience in tech marketing, ideally 10+ years in B2C marketing and 5+ years managing teams
  • Experience running high-profile campaigns for leading tech companies across a diverse range of channels, and within a rapidly evolving business environment
  • Strong leadership skills with a proven ability to influence teams and individuals 
  • Experience owning a marketing budget 
  • Fluency with engagement platforms such as Braze 
Stripe Glassdoor Company Review
3.6 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
Stripe DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Stripe
Stripe CEO photo
Patrick Collison
Approve of CEO

Average salary estimate

$310000 / YEARLY (est.)
min
max
$220000K
$400000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

Similar Jobs
Photo of the Rise User
Informa Group Plc. Hybrid 225 Bush St suite 1840 18th floor, San Francisco, CA 94104, USA
Posted 4 hours ago

Support Informa Festivals' marketing teams in San Francisco as a Marketing Automation (Eloqua) Specialist, driving campaign execution, automation, and data integrity across Eloqua and Salesforce.

Photo of the Rise User
Pfizer Hybrid United States - New York - New York City
Posted 21 hours ago

Lead the promotional review and approval operations for U.S. brands at Pfizer, acting as the RC subject-matter expert to guide cross-functional stakeholders and optimize review processes.

Photo of the Rise User
Posted 23 hours ago

Lead a high-performing digital content team at Seneca Gaming Corporation to design, execute, and optimize web, email, social, and SEM/SEO campaigns that boost guest retention and acquisition.

Photo of the Rise User
Jobgether Hybrid No location specified
Posted 11 hours ago

Heartland is hiring a Senior Director, Marketing to lead global marketing shared services and drive operational excellence and transformation across distributed delivery teams.

TSYS Hybrid Atlanta, Georgia, USA
Posted 22 hours ago

Global Payments is looking for a Senior Video Producer to lead video and motion strategy, production, and a team of creators to elevate the brand across campaigns and channels.

Travel + Leisure Co. is hiring an in-person Marketing Coordinator at Margaritaville Rio Mar to greet guests, drive attendance to sales-preview presentations, and qualify prospective customers.

Photo of the Rise User

Drive HCP-facing brand strategy and execution for the CREON franchise by partnering with cross-functional teams and agencies to translate insights into effective field tactics and materials.

Photo of the Rise User

Support channel growth by executing end-to-end partner marketing campaigns, managing assets and timelines, and delivering performance reporting for Goosehead's partner programs.

Photo of the Rise User

The Associate Manager, Trade Marketing will execute trade and shopper marketing initiatives across retail, on-premise, and digital channels to drive sales and brand storytelling for Wonderful Wines' premium labels.

Photo of the Rise User

Litera is hiring a strategic Senior Manager, Global Field Marketing to own and scale global event, ABX, and regional activation programs that drive pipeline and strengthen market presence across EMEA, APAC, and North America.

Krea Hybrid San Francisco
Posted 23 hours ago

Lead Krea’s growth and product marketing efforts to define audience segments, run high-impact experiments, and turn successful tests into repeatable acquisition and retention systems for AI creative tools.

Posted 14 hours ago

Vistra Retail is hiring an Email Marketing Associate to develop and execute data-driven email campaigns and automated journeys that enhance customer engagement and retention.

Photo of the Rise User
Boyd Gaming Hybrid 777 Diamond Jo Ln, Northwood, IA 50459, USA
Posted 10 hours ago

Lead and deliver marketing programs at Boyd Gaming’s Diamond Jo property to drive revenue, guest engagement, and regulatory-compliant promotional execution.

Stripe is an Irish-American financial infrastructure platform offering payment-processing software and application programming interfaces for e-commerce businesses, websites and mobile applications.

11 jobs
MATCH
Calculating your matching score...
BADGES
Badge Diversity ChampionBadge Global CitizenBadge InnovatorBadge Rapid Growth
CULTURE VALUES
Customer-Centric
Inclusive & Diverse
Empathetic
Collaboration over Competition
Fast-Paced
Growth & Learning
Transparent & Candid
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
August 21, 2025
Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!