Marketing Manager - Demand Generation
At Social News Desk (SND), we empower trusted communicators—governments, schools, agencies, and news organizations—to engage their communities with confidence. Since 2010, our platform has helped thousands of teams publish, monitor, and connect in real time, driving transparency, trust, and meaningful public engagement.
We’re seeking a hands-on Marketing Manager, Demand Generation to accelerate our growth. This is an exciting opportunity to own end-to-end demand generation strategies, managing key digital channels—including paid media, email, and SEO—while collaborating with Sales and Product to align campaigns with revenue goals
What You’ll Do:
Drive Demand & Revenue
Develop and execute multi-channel campaigns (email, social, search, paid media) that generate high-quality leads and accelerate pipeline growth.
Plan and run Account-Based Marketing programs to target key accounts with personalized messaging.
Monitor and optimize lead flow, conversion rates, and sales handoffs to ensure maximum pipeline impact.
Create and optimize campaign assets, including building WordPress landing pages, SEO-friendly content, and social media ads that drive conversions.
Analytics & Optimization
Track campaign performance, analyze metrics (MQLs, SQLs, pipeline contribution, ROI), and make data-driven decisions.
Continuously improve the marketing funnel—from awareness to lead capture and nurturing.
Optimize content and creative assets to maximize engagement and conversions.
Cross-functional Collaboration
Partner closely with Sales to align on target accounts, lead scoring, and follow-up processes.
Support events and webinars, coordinating virtual and in-person initiatives, including conferences and trade shows, to enhance pipeline generation and brand visibility.
Who You Are:
A hands-on, results-driven marketer who thrives in both strategic planning and execution.
Experienced in creating ABM programs and multi-channel campaigns that drive measurable growth.
Analytical and data-oriented, using insights to continuously improve campaigns.
Creative and collaborative, able to contribute to design, content, and campaign assets.
Passionate about civic engagement, community-building, and making a tangible impact.
What You’ll Need:
5+ years in B2B demand generation or marketing, preferably in SaaS or technology.
Proven success running ABM programs and multi-channel campaigns that drive pipeline.
Strong skills in CRM & marketing automation platforms (HubSpot, ZoomInfo, or equivalent).
Experience with WordPress, basic graphic design, and content creation.Ability to manage multiple projects, prioritize tasks, and meet deadlines.
Experience marketing to government agencies, public sector, or civic organizations.
What You’ll Enjoy:
Comprehensive package including medical, dental, vision, and retirement benefits.
Paid Time Off (PTO): Generous PTO policy to support work/life balance.
Parental Leave: Comprehensive leave to bond with new family members.
Fully remote work environment.
Professional Development: Opportunities for training, skill development, and career growth.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Support and coordinate paid media creative execution and trafficking for Abercrombie & Fitch’s North America brands, ensuring on-time, brand-right assets and accurate linking strategy across channels.
Lead brand and marketing strategy across multiple company brands, driving content, property marketing, and a high-performing team to support business and real estate growth.
Zeno Group is seeking a Vice President, Creator Health & Wellness to lead influencer and creator marketing strategies for health-focused clients from its Chicago team.
Customer-focused marketing professional needed to grow advocacy programs, produce customer-driven content, and support ABM and demand-generation activities for a mission-driven education technology company.
Lead StudyFetch’s marketing org to scale brand, creator, and performance initiatives that drive rapid student growth and brand love.
Lead Crusoe’s events and experiential marketing strategy to elevate brand presence, drive pipeline, and build a world-class customer advocacy program as Director of Field Marketing.
Support a fast-moving marketing team by designing and executing visually polished, responsive email campaigns (Mailchimp-focused) on a 2-month contract with potential extension.
Commure seeks a Growth Marketing Manager to lead a high-velocity, full-funnel growth program that drives acquisition, experimentation, and revenue for its AI healthtech platform.
Empire State Realty Trust seeks a creative part-time Social Media Content Creator Intern to produce short-form video, photo, and dynamic media assets that grow and engage audiences for the Empire State Building and ESRT.
Lead H1’s marketing organization to define product messaging, scale brand presence, and drive revenue growth for a mission-driven health data SaaS company.
Outreach is hiring a Senior Director of Corporate Marketing & Communications to lead corporate storytelling, media strategy, and executive visibility at scale.
An experienced, data-driven digital marketing leader is sought to own PM Pediatric Care's digital acquisition strategy and execution, scaling patient growth through automation, SEO, PPC, and integrated analytics.
Listen Labs is hiring a scrappy Events Marketing Coordinator in San Francisco to manage booth logistics, vendor relationships, on-site execution, and event ROI for conferences and trade shows.
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
