Paid Media Coordinator
Company Description
Job Description
The Paid Media Coordinator is responsible for ensuring marketing initiatives are supported on a variety of channels (social, display, and online video) for Abercrombie & Fitch North America brands. This associate will work closely with internal creative design teams, as well as with external partners, to drive brand-right consumer experiences that achieve campaign-specific KPIs. The ideal candidate is curious, collaborative, and highly organized.
This job is located at our Global Home Office in Columbus, Ohio.
What Will You Be Doing?
- Team up with media channel leads to understand the product and promo strategies and messaging for each season across all channels and placements
- Manage all paid media creative requests from internal creative, audio, and organic social teams.
- Partner with copy, audio, creative and product channel marketing teams for seasonal and weekly media creative requests via JIRA
- Compiling applicable information for audio execution across a multitude of partners
- Approve final creative assets and ensure they meet brand expectations
- Accountable for trafficking creative and linking strategy to media agency on time
- Own the Q&A process for ensuring 100% accuracy of creative requests, creative outputs, ad placements, and linking strategy with overall business standards and strategic direction
- Responsible for sharing messaging, organic, promo and creative shifts with media agency on a weekly and monthly basis
- Conduct ongoing competitor creative analysis and share findings with channel leads
- Responsible for invoice & PO management for all paid media spend
What Do You Need To Bring?
- 4-year degree in Marketing, Advertising or related field required
- Digital marketing interest &/ experience in a fast paced, multi-channel, retail environment a plus
- Familiar with display marketing platforms, tactics, & vendors, preferred
- Familiar with social media advertising products preferred
- Proven track record of working across & within a matrixed structure - creative, analytics, agency & platform partners preferred
- Highly organized with strong problem-solving capabilities
- Strong project management and inter-departmental coordination skills
- Highly motivated with ability to thrive in a fluid and demanding environment
Our Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Additional Information
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
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Founded in 1892, Abercrombie & Fitch Co (A&F) through its subsidiaries, is a specialty retailer of casual apparel for men, women and kids. Through stores and direct-to-consumer operations, the company is engaged in selling an array of products, in...
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